The Subtle Art of Not Giving a F++k is a self-help book aimed squarely at the millennial crowd, the ones who got gold medals for coming ninth in the running races. It posits that there are a limited number of fucks to give, so we better work out which ones we care about.The Subtle Art of Not Giving a F++k - profane, direct, funny-is a response to the orgy of delusional positive thinking that goes on, both within the personal development industry and American culture at large. Manson's book makes the argument, backed both by academic research and well-timed poop jokes, that our ability to improve our lives hinges not on our ability to turn lemons into lemonade, but rather on our ability to learn how to stomach lemons better. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and instead start confronting the painful truths, we begin to find in ourselves a spontaneous emergence of classic virtues such as courage, perseverance, honesty, responsibility, curiosity, and forgiveness.The key demo for this book is the Millennials. They have different political beliefs, different life priorities, different buying habits, and different sexual/romantic behavior to all previous generations. They are known for being cynical, super ADHD, and entitled, but thanks to the Internet they also happen to be the most well-informed generation (they read more news than anybody else), so what would the generation-defining self-help book of today look like?