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Harper Collins Publishers Contagious: Why Things Catch on

Tootekood: 11067746 GTIN: 9781451686586
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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16,39 €

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Tootekood 11067746
Min. hind 16.39
Max. hind 16.39
Toode lisatud 2025-06-03

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