Taschen GmbH All-American Ads of the 60s

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. From forgotten cars such as the Dodge Dart, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.