KOGAN PAGE Artificial Intelligence for Business

Understand and harness the power of artificial intelligence to drive growth and innovation with this comprehensive guide. As AI continues to evolve, it is increasingly important for businesses to make informed decisions about how to use AI to drive success and growth. Artificial Intelligence for Business aims to provide a comprehensive understanding of AI and its applications in business, making it the ideal resource for business managers and leaders looking to stay ahead of the curve. With a focus on practical applications, it helps readers understand what AI is, how it is transforming business, how it can be used to innovate and how to navigate the realities of implementation. This book looks at the combination of AI with other emerging technologies such as blockchain, internet of things and virtual and augmented reality, showing how these can work together to create new business opportunities and solve complex business problems. It provides guidance on the importance of designing AI applications that are human-centred, including inclusive design and empathy in AI. It also features contributions and insights from leading experts and a wealth of real-world examples profiling AI adoption and innovation.