Columbia University Press Capitalism and Desire

Why is capitalism so resilient? Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders. But Todd McGowan argues that capitalism does not thrive because of what it withholds from some and gives to others with power. Capitalism dominates because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides yet at the same time are told more and better is yet to come. Capitalism traps us by creating and sustaining an incomplete satisfaction that focuses our attention on the new, the better, and the more.