"Beyond Powerful Radio offers a complete guide to becoming a dynamic broadcast communicator for the present-day. Through time-tested techniques that work across any format-radio, podcast, online-readers will learn how to get, keep, and grow audiences through powerful personality and storytelling. This book covers everything from assembling a winning team and building your brand to writing and producing commercials, improving your voice, and dealing with creative burnout. Information is presented in an easy-to-digest format, including practical tips and tricks from over 50 top experts from across the world of broadcast media as well as bullet point lists to recap essential ideas. This new edition is fully revised and includes: New sections on AI, Casting,and Embracing all Platforms. The addition of "The Story Spine" method used by companies such as Pixar. A dedicated Podcast chapter with insights from renowned and award-winning experts. Beyond Powerful Radio is essential reading for everyone from students just starting out in their careers, to veterans in the field of broadcast media, radio, and podcasting. A full Instructor manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads"-- A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:Podcasting: what you need to know to create, market, and produce on-demand audio. Social media: a guide to best use and social media safety.Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. Artificial Intelligence: how to harness AI in audio and visual media according to experts.Synergy across all platforms: tips and techniques to work effectively across all media formats.Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads. A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.