John Wiley & Sons Inc Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society

"The book will focus on the next, the third evolution of the internet. Web1 gave us static websites (and a world dominated by Google), Web2 gave us a participative internet (dominated by companies such as Facebook and Tencent), Web3 will give us a more immersive and a decentralised internet. The future internet will be driven by two tech innovations: blockchain (to give us the decentralised part) and AR/VR (to give us a more immersive internet experience)"-- A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiencesAn essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy. Autorid: Bernard Marr