"This book will show you how to design, craft and shape a plan to the needs of your backer. It places great emphasis on the specific challenges faced by start-ups, has new chapters on pitching the plan and performing against plan and new appendices on alternative sources of finance, an example business plan in its entirety and what to read next. This edition also adds sections on certain issues which backers today are keen to see addressed, for example social media marketing and the influence of influencers and energy conservation"-- It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan – quickly and without fuss. With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan. Autorid: Vaughan Evans