Duke University Press Neoliberalism from Below: Popular Pragmatics and Baroque Economies

Verónica Gago provides a new theory of neoliberalism by examining how Latin American neoliberalism is propelled not just from above by international finance, corporations, and government, but by the activities of migrant workers, vendors, sweatshop workers, and other marginalized groups in and around the La Salada market in Buenos Aires. In Neoliberalism from Below—first published in Argentina in 2014—Verónica Gago examines how Latin American neoliberalism is propelled not just from above by international finance, corporations, and government, but also by the activities of migrant workers, vendors, sweatshop workers, and other marginalized groups. Using the massive illegal market La Salada in Buenos Aires as a point of departure, Gago shows how alternative economic practices, such as the sale of counterfeit goods produced in illegal textile factories, resist neoliberalism while simultaneously succumbing to its models of exploitative labor and production. Gago demonstrates how La Salada's economic dynamics mirror those found throughout urban Latin America. In so doing, she provides a new theory of neoliberalism and a nuanced view of the tense mix of calculation and freedom, obedience and resistance, individualism and community, and legality and illegality that fuels the increasingly powerful popular economies of the global South's large cities. Autorid: Verónica Gago, Liz Mason-Deese