SAGE Publications Inc Ethnography: Step-by-Step 4th Revised edition

"This popular text has a "how to" and "here's what you need to do approach" to ethnographic research, taking the mystery out of the research process and making ethnography accessible to students. The author's applied background influences his discussion of ethnography from the first step to last. This text benefits from the inclusion of interesting examples from David M. Fetterman's experience that help novice researchers understand the concepts being addressed. The Fourth Edition includes new examples from the author's work; more on use of new digital tools; expanded discussions of culture, contextualization, emic and etic distinctions, and symbols; updated sections on theory; and Questions for Reflection at the end of each chapter"-- David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing. Autorid: David Fetterman