Marshall Cavendish International (Asia) Pte Ltd How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth

What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy and Marcus has that in spades.Follow this no-holds-barred guide and win big at work – and in life! Autorid: Marcus Lim