Marshall Cavendish International (Asia) Pte Ltd Passion Is My Main Ingredient CONTACT AUTHOR

In this blistering memoir of his life in the baking business, Dean Brettschneider describes his journey from a small town baker’s apprentice to Global Baker and the internationally successful entrepreneur he is today. Make no mistake — this is not a book about baking. As we follow the interwoven arcs of Dean’s career and personal life, his experience teaches us practical lessons on how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship — most notably how he founded Baker & Cook and transformed it from a neighbourhood bakery into a multi-national money-spinner in a matter of years — give us a first row view of what goes into building a business from the ground up, including all of the pain and sacrifice that comes with it. Told in a refreshingly frank manner, Dean’s story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business. • Dean Brettschneider is the founder of several baking enterprises, including the global artisan bakery and food store chain Baker & Cook.• In this memoir of his journey in the business of baking, Dean shares how he developed as an apprentice baker into an entrepreneur with an international baking empire. • Dean’s experience provides readers with valuable insights into how to navigate the challenges in one’s career, business and life. Dean Brettschneider is the founder of several baking enterprises, including the global artisan bakery and food store chain Baker & Cook.In this memoir of his journey in the business of baking, Dean shares how he developed as an apprentice baker into an entrepreneur with an international baking empire. Dean's experience provides readers with valuable insights into how to navigate the challenges in one's career, business and life. Autorid: D. Brettschneider