Berrett-Koehler Publishers Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message

Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.Every time you communicate, you’re trying to move someone to feel, think, and act. You’re trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless.In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.Using his trademark encouraging and often humorous voice, Schwartzberg helps you:Understand the Power of Points: Learn how points outperform topics, themes, and observations.Identify and Elevate Your Key Points: Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communicationsDistill Complex Ideas: Transform complicated concepts into crystal-clear messages.Boost Leadership Perceptions: Enhance impressions of competence and confidence.Hook Audiences: Start and finish with compelling openings and closings.Tell Impactful Stories: Use stories, examples, and data in a way that highlights your points, not distract from them.Conquer Public Speaking Jitters: Use proven techniques to stay calm and in controlLeverage AI Tools: Use artificial intelligence to support—not replace—effective communicationAvoid Common Pitfalls: Sidestep the landmines that derail most communicators.Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.Don’t just share ideas and make an impression. Champion your points and make a difference! Autorid: Joel Schwartzberg