Egea Spa - Bocconi University Press Envisioning the Unobvious: A Playbook to Build Your Future

In a time of rapid change, tunnel vision won’ t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of discovery. Learn, as she did, how to do more than just think outside the box. The keys to the future are already within each of us. By learning to fully utilize our basic human qualities, we unlock our ability to “ dream-plan” : to dream bigger than seemed possible, and then plan the steps to turn outer-space dreams into human-space realities. These principles can be applied at all levels. The author shows how she has used them to build an eye-opening life and career... to create new business growth in industries from high fashion to high tech... and to begin building future societies that will work for all of us. Autorid: Federica Marchionni