John Wiley & Sons Inc 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits

"Pricing has become a key priority of every company globally. Inflation, raw material price explosions, new price models and price as key lever to boost profits can be found daily in the news. Companies there need to understand who to transform their pricing to address all this. In The 10 Rules of Highly Effective Pricing, pricing advisor Dan Zatta explains how to boost profitability and build a competitive advantage transforming the way companies set and manage prices. The author investigates all key aspects of monetization: price strategy, price setting, price implementation, price steering, price enablers but also immediately actionable topics like pricing quick wins. Concrete use cases from diverse industries and nations, facts and figures show how to transform the way companies price. Written in a simple way and with a lot of pragmatism, the book is a concrete guide to support the transition to a modern and robust pricing. The 10 Rules of Highly Effective Pricing is a lucid and passionate analysis of how pricing has become the most important source of profitability and competitive advantage. It a practical manual on one of the oldest forms of relationship in the world, price; a guide to everyday decisions in one of the most delicate economic periodshumanity's history"-- Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers: All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. 'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’ - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Autorid: Danilo Zatta