Rosenfeld Media Managing Chaos: Digital Governance by Design

Offering practical ideas and case studies, this guide presents a model for digital governance, detailing its potential and advantages and showing how to avoid common pitfalls. Part 1 presents practical methods for designing and implementing a digital governance framework, covering core concepts, digital team structure, digital strategy, digital policy, and design factors. Part 2 presents three in-depth case studies of digital governance: a global multinational company, a government agency, and a university. The book’s color layout offers easy-read color charts, process diagrams, checklists, bullet points, margin notes, tips, and summary points. The companion web site contains a blog, along with illustrations and lecture slides for download. The guide’s readership includes those involved in strategic management of digital enterprises, especially those in executive leadership and management, as well as enterprise architects and content strategists. The book will also be of interest to those who work at interactive agencies and software integration enterprises. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com) Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth. Autorid: Lisa Welchman