HarperCollins Focus Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the Worlds Most Successful Companies

Learn the secrets of the Sequoias and how long-term success comes from implementing a strategy that maximizes growth. Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you the playbook to grow profits (or donations) much faster, while delighting customers.Nicolas Darveau-Garneau, Google’s former Chief Evangelist, has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed the same seven principles. And he saw that the executives who mastered these principles rapidly advanced their careers.This book contains a step-by-step guide and hundreds of case studies. For example, St. Jude Children’s Research Hospital increased online fundraising 46% in a single year, expanding lifesaving cancer treatments to sixty countries. Invisalign added $7 billion in market value while competitors faltered. Surex Insurance quadrupled profits by acquiring more valuable customers. Asbury Automotive Group became the first dealership group to sell cars entirely online, driving a 33% jump in profits and a 30% rise in customer satisfaction at a time when competitors were stagnant. Pandora Jewelry increased advertising-driven in-store sales by 200% and total sales 77% simply by shifting how it measured marketing success.The best part? These breakthroughs don’t require acquisitions, billion-dollar tech investments, or years of product development. They come from simple, low-risk experiments you can test right now, moves that cost little but pay off big.In Be a Sequoia, Not a Bonsai, you’ll learn how to:Maximize profitable growth by tracking the right metrics, not vanity metricsAcquire the most valuable customers, not just the most customersDramatically increase customer lifetime value with practical, scalable strategiesStrengthen your brand with modern, profit-driven branding approachesDeliver a customer experience your competitors can’t matchBuild a culture of rapid testing and innovation that keeps you ahead “Be a Sequoia, Not a Bonsai is a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day.” — Jasper Malcolmson, Head of Growth at Gusto and Robinhood Autorid: Nicolas Darveau-Garneau