Taylor & Francis Ltd Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change

In a world where culture evolves at an unprecedented pace, Story Systems provides researchers, analysts, and strategists with a groundbreaking methodology for decoding cultural shifts through language. In a world where culture evolves at an unprecedented pace, Story Systems provides researchers, analysts, and strategists with a groundbreaking methodology for decoding cultural shifts through language. This book introduces a systematic research approach that blends semiotics, linguistics, and AI-driven analysis to map subcultural narratives and anticipate emerging trends.Designed as both a practical research tool and a theoretical framework, it offers a structured way to abstract language, revealing the forces shaping societal change. Using a mixed-methods approach, Story Systems equips readers with tools for analysing subcultures, identifying patterns in discourse, and applying foresight techniques to predict cultural trajectories. It features real-world case studies, interactive AI exercises, and innovative cultural mapping techniques to help researchers move beyond retrospective analysis and into future-focused inquiry.Ideal for researchers in cultural studies, marketing, sociology, policy analysis, and business foresight, this book serves as an essential guide for academics, professionals, and students who seek to harness the power of language and narrative in research methods. Whether used in qualitative analysis, strategic forecasting, or interdisciplinary studies, Story Systems provides the critical tools needed to navigate and shape the future of cultural research. Autorid: Marie Lena Tupot, Tim Stock