Ilios Editore Mario Bacciocchi: Agip Service Stations: 1952-1954

The AGIP service stations from 19521954, designed by Mario Bacciocchi, were characterized by a standardized, modern style with bold, sharp lines and a strong visual identity. These stations served a symbolic role, representing modern Italy and social transformation, and featured the iconic six-legged fire-breathing dog logo created in the 1950s. The design aimed for visual uniformity, setting them apart from competitors and becoming icons of modern architecture. Autorid: Tiziano De Venuto, Antonio Labalestra