Schiffer Publishing Ltd McDonald's (R) Pre-Happy Meal (R) Toys from the Fifties, Sixties, and Seventies

The toys distributed by the McDonald's Corporation from its start in 1955 through the creation of the Happy Meal concept in 1979 are described here with over 850 photographs and stories about the McDonaldland characters, slogans, signs, and themes. Check-off boxes and index are provided to help in organizing your own collection, plus the authors' established numbering system is used to identify all items in the book.