Gingko Press Its a Complement: Color Palettes in Graphic Design

Not all colors go together, it takes a nuanced approach to combine them in ways that both complement each other while creating a cohesive design that reflects both the client's visual identity and contemporary trends in colorways. It's a Complement showcases the latest in color palette creation by some of the world's top talents as they navigate the colors of the spectrum. Beginning with a treatise on color psychology, the editors provide context before launching into exploration of modern color theory. From the bold maximalism of high saturation, to the more subdued minimalism of low saturation and the neutral greys, blacks and whites, no stone is left unturned. Features projects in visual identity, packaging, promotion design and more across a wide swath of media.