Hoya Instant Action Adapter Ring (sold separately) and Hoya Instant Action Conversion Ring allow you to instantly attach and detach common screw type filters onto your lens with the help of magnet power. Attaching filter instantly in one move No frustration of missing the perfect shot No more filter drop accidents How to use Screw Hoya Instant Action Adapter Ring (sold separately) onto the lens Screw Hoya Instant Action Conversion Ring to your screw type filter Attach filter to the lens NB! Hoya Instant Action Adapter Ring is sold separately.
Control reflectionsThe HOYA HD nano Mk II CIR-PL filter allows you to create unique effects in your photo which are not achievable through editing software in post production.One such effect is the controlling of light reflections on glass or water surfaces. The HOYA HD nano Mk II CIR-PL allows you to control light waves entering your lens, through the filtering of all polarized light. This allows you to see below surfaces of water.This effect is also great on glass surfaces. By removing reflections, you can look through the glass and into interiors.Enhance contrast and color saturationPolarized light is not limited to surface reflections, but light shining directly from the sky is polarized too. Air molecules, moisture and dust scatter sunlight, and this light can be filtered out with the HOYA HD nano Mk II CIR-PL. This allows you to greatly increase the contrast of the sky, removing haze, and enhancing blue hues.
Control reflectionsThe HOYA HD nano Mk II CIR-PL filter allows you to create unique effects in your photo which are not achievable through editing software in post production.One such effect is the controlling of light reflections on glass or water surfaces. The HOYA HD nano Mk II CIR-PL allows you to control light waves entering your lens, through the filtering of all polarized light. This allows you to see below surfaces of water.This effect is also great on glass surfaces. By removing reflections, you can look through the glass and into interiors.Enhance contrast and color saturationPolarized light is not limited to surface reflections, but light shining directly from the sky is polarized too. Air molecules, moisture and dust scatter sunlight, and this light can be filtered out with the HOYA HD nano Mk II CIR-PL. This allows you to greatly increase the contrast of the sky, removing haze, and enhancing blue hues.
Control reflectionsThe HOYA HD nano Mk II CIR-PL filter allows you to create unique effects in your photo which are not achievable through editing software in post production.One such effect is the controlling of light reflections on glass or water surfaces. The HOYA HD nano Mk II CIR-PL allows you to control light waves entering your lens, through the filtering of all polarized light. This allows you to see below surfaces of water.This effect is also great on glass surfaces. By removing reflections, you can look through the glass and into interiors.Enhance contrast and color saturationPolarized light is not limited to surface reflections, but light shining directly from the sky is polarized too. Air molecules, moisture and dust scatter sunlight, and this light can be filtered out with the HOYA HD nano Mk II CIR-PL. This allows you to greatly increase the contrast of the sky, removing haze, and enhancing blue hues.
The HOYA Sq100 Pouch 6x is an accessory of the HOYA Square Filter system and can carry up to 6 filters measuring 100 × 150 mm. The compact and folder-type design saves space in the bag and the inner pad protects the filter cover from scratches during transport - even if the bag is accidentally dropped.
Lens cap prevents dust and dirt buildup when the lens is not in use, and also safeguards it against scratches, fingerprints, bumps and other light impact. Easy to attach and remove from lens Protects front lens surface For lens with 49 mm filter thread
HOYA engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent and stain resistant, and cleans easily when smudges or fingerprints are introduced to the surface. The UV filter cuts unwanted ultra-violet rays, reducing haze and increasing clarity.The new FUSION ANTISTATIC NEXT professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. HOYA then uses extreme care and precision to apply the Improved 18-Layer Super Multi-Coating (both sides) formula which greatly reduces or eliminates reflections on the surface of the glass and yields a ultra clear high transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.The filters features a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile form eliminates vignetting when used on ultra-wide-angle lenses. Antistatic coating repels dust Ultra Clear High Transmission Stain resistant - Protects against exposure to ink, markers etc. Water repellent – Water beads up and wipes away easily Fingerprints and smudges wipe away cleanly Filters unwanted UV light before it reaches the sensor HOYA's Professional-grade optical glass HOYA exclusive one-piece, low-profile filter frame with front filter threads
HOYA FUSION ONE NEXT is a renewed series of HOYA FUSION ONE filters based on the new HOYA optical technology. It is aimed to replace the long seller HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word "ONE" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.HOYA FUSION ONE NEXT is joining the HOYA filters line-up with the fusion of all highly valued basic specifications, such as multi-layered coating, ultra-high light transmission, high grade optical glass and low-profile frame, while newly incorporating a stain resistant and water repellent coating to match the new standards in photographic optical accessories industry. Suggested for both amateur and professional photographers. 18 coated layers provide ultra-high light transmission Filters unwanted UV light before it reaches the sensor Stain resistant - protects from fingerprints and smudges Water repellent - easy to keep filter clean HOYA's professional grade optical glass HOYA exclusive one-piece, low-profile filter frame with front filter thread
HOYA FUSION ONE NEXT is a renewed series of HOYA FUSION ONE filters based on the new HOYA optical technology. It is aimed to replace the long seller HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word "ONE" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.HOYA FUSION ONE NEXT is joining the HOYA filters line-up with the fusion of all highly valued basic specifications, such as multi-layered coating, ultra-high light transmission, high grade optical glass and low-profile frame, while newly incorporating a stain resistant and water repellent coating to match the new standards in photographic optical accessories industry. Suggested for both amateur and professional photographers. 18 coated layers provide ultra-high light transmission Filters unwanted UV light before it reaches the sensor Stain resistant - protects from fingerprints and smudges Water repellent - easy to keep filter clean HOYA's professional grade optical glass HOYA exclusive one-piece, low-profile filter frame with front filter thread
HOYA FUSION ONE NEXT is a renewed series of HOYA FUSION ONE filters based on the new HOYA optical technology. It is aimed to replace the long seller HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word "ONE" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.HOYA FUSION ONE NEXT is joining the HOYA filters line-up with the fusion of all highly valued basic specifications, such as multi-layered coating, ultra-high light transmission, high grade optical glass and low-profile frame, while newly incorporating a stain resistant and water repellent coating to match the new standards in photographic optical accessories industry. Suggested for both amateur and professional photographers. 18 coated layers drastically minimize ghosts and flares Ultra-smooth frame rotation Stain resistant - protects from fingerprints and smudges Water repellent - easy to keep filter clean HOYA's professional grade optical glass HOYA exclusive two-piece, low-profile filter frame with front filter thread
Adapter ring to use the HOYA Sq100 square filter system with various lenses.The HOYA Sq100 Holder Kit principally includes two geared adapters which can attach the holder to a lens with a front lens diameter of either 86 mm or 82 mm. For other smaller lens sizes, Adapter Rings can be purchased that allow the holder to be attached to their corresponding size.How to useFirst, check the size of the filter diameter of your lens. The size is usually written on the back side of the lens cap, but can also be found in the manual of your lens.After acquiring the corresponding adapter ring, attach the 86–86 mm geared adapter (included in the Sq100 Holder Kit) to the holder. Then, attach the adapter ring to the geared adapter. Now you can successfully attach the holder to your lens.NB! Hoya Sq100 Holder Kit is sold separately.
Adapter ring to use the HOYA Sq100 square filter system with various lenses.The HOYA Sq100 Holder Kit principally includes two geared adapters which can attach the holder to a lens with a front lens diameter of either 86 mm or 82 mm. For other smaller lens sizes, Adapter Rings can be purchased that allow the holder to be attached to their corresponding size.How to useFirst, check the size of the filter diameter of your lens. The size is usually written on the back side of the lens cap, but can also be found in the manual of your lens.After acquiring the corresponding adapter ring, attach the 86–86 mm geared adapter (included in the Sq100 Holder Kit) to the holder. Then, attach the adapter ring to the geared adapter. Now you can successfully attach the holder to your lens.NB! Hoya Sq100 Holder Kit is sold separately.
Adapter ring to use the HOYA Sq100 square filter system with various lenses.The HOYA Sq100 Holder Kit principally includes two geared adapters which can attach the holder to a lens with a front lens diameter of either 86 mm or 82 mm. For other smaller lens sizes, Adapter Rings can be purchased that allow the holder to be attached to their corresponding size.How to useFirst, check the size of the filter diameter of your lens. The size is usually written on the back side of the lens cap, but can also be found in the manual of your lens.After acquiring the corresponding adapter ring, attach the 86–86 mm geared adapter (included in the Sq100 Holder Kit) to the holder. Then, attach the adapter ring to the geared adapter. Now you can successfully attach the holder to your lens.NB! Hoya Sq100 Holder Kit is sold separately.
Adapter ring to use the HOYA Sq100 square filter system with various lenses.The HOYA Sq100 Holder Kit principally includes two geared adapters which can attach the holder to a lens with a front lens diameter of either 86 mm or 82 mm. For other smaller lens sizes, Adapter Rings can be purchased that allow the holder to be attached to their corresponding size.How to useFirst, check the size of the filter diameter of your lens. The size is usually written on the back side of the lens cap, but can also be found in the manual of your lens.After acquiring the corresponding adapter ring, attach the 86–86 mm geared adapter (included in the Sq100 Holder Kit) to the holder. Then, attach the adapter ring to the geared adapter. Now you can successfully attach the holder to your lens.NB! Hoya Sq100 Holder Kit is sold separately.
Adapter ring to use the HOYA Sq100 square filter system with various lenses.The HOYA Sq100 Holder Kit principally includes two geared adapters which can attach the holder to a lens with a front lens diameter of either 86 mm or 82 mm. For other smaller lens sizes, Adapter Rings can be purchased that allow the holder to be attached to their corresponding size.How to useFirst, check the size of the filter diameter of your lens. The size is usually written on the back side of the lens cap, but can also be found in the manual of your lens.After acquiring the corresponding adapter ring, attach the 86–86 mm geared adapter (included in the Sq100 Holder Kit) to the holder. Then, attach the adapter ring to the geared adapter. Now you can successfully attach the holder to your lens.NB! Hoya Sq100 Holder Kit is sold separately.
In landscape photography, where the scenery and horizon tend to have complex or uneven structures, gradated ND filters become absolutely essential, as they allow the photographer to balance the luminosity of bright areas with the dark areas in the image. With HOYA's Sq100 IRND16 (1.2) GRAD-S filter, the photographer has new options in using a GRAD filter which they do not have with round-type filters.TechnologyMade from toughened glass, the HD Sq100 GRAD-S series is designed to endure harsh conditions during travel and adventure. The IRND nano coating for both sides of the clear optical filter glass does not only remove IR contamination, but also creates a truly neutral color balance through its applied ACCU-ND technology. This prevents any noticeable color cast to your images. Additionally, its water repellent and anti-reflection coating drastically minimizes the risk of random light reflections while increasing the light transmittance.The filter glass is made of 2 mm thick, toughened optical glass that provides a four-times stronger durability than common filter glass, making the filter highly recommended for usage even in extreme shooting conditions.Using ND GRAD filters with HOYA SQ100 Square filter systemWith HOYA's Square filter system, photographers will have several ways to make use of the HOYA's Sq100 IRND16 GRAD-S filter in order to achieve the desired effect in the image. The frame of the filter system can be rotated, allowing for the ankle of the gradation border to be adjusted in any position.In addition, the vertical position of the border can be further adjusted with moving the filter up or down inside the frame. To give the user here all the possible options for positioning, the height of the filter has been lengthened to 150mm.
The HOYA Sq100 Square Filter system offers the premium HD square filter series for long exposure shots. Incorporating the newest state of the art technology, the HD Sq100 IRND1000 filter is a deep density IRND filter, which is recommended for more creative shots that are based on extremely slow shutter speeds. It allows the photographer to capture dramatic unreal fantasy worlds that cannot be seen by the naked eye.Building on the success and history of the HOYA HD series, this series is especially designed for professionals who want to take their photography to the next level.TechnologyMade from toughened glass, the HD Sq100 is designed to endure harsh conditions during travel and adventure. The IRND nano coating for both sides of the clear optical filter glass does not only remove IR contamination, but also creates a truly neutral color balance through its applied ACCU-ND technology. This prevents any noticeable color cast to your images. Additionally, its water repellent and anti-reflection coating drastically minimizes the risk of random light reflections while increasing the light transmittance.The filter glass is made of 2 mm thick, toughened optical glass that provides a four-times stronger durability than common filter glass, making the filter highly recommended for usage even in extreme shooting conditions.Stacking ND filtersStacking square filters is extremely convenient due to easy and fast handling and very low risk of vignetting. Stacking ND filters in particular is one of the most common practices in photo shooting, as it allows the photographer to easily create totally new effects in photos. For example, the combination of HD Sq100 IRND8 + HD Sq100 IRND1000 will give the effect equal to ND8000, that allows to capture the surface of the sun without overexposure and with solid color and visibility of the black spots.
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.Among the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups: Light density filters (ND2 – ND8) Middle density filters (ND16 – ND200) Deep density filters (ND500 – ND1000 / ND100000) Light density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.Middle density filters will help you to add motion blur to the object in the conditions that generally will not allow camera shutter speed to do so.If you are for more creative shots that are based on extremely slow shutter speeds - deep density filters are to be suggested. ND filters like ND500 or ND1000 will help to capture dramatic unreal fantasy world that cannot be seen by the human eye.Color shift issue solutionHOYA offers its own exclusive and wide lineup of ND filters that are branded into PROND EX series for both photographers and filmmakers. PROND EX filters adopt HOYA's clear optical glass that is mounted into a lightweight, precisely crafted aluminum frame. The frame has front filter threads so you can attach additional filters or a lens cap.Thanks to ACCU-ND technology that puts HOYA ND filters far ahead from other brands the image undergoes no negative affect from color shift that may occur due to low-quality materials, poor manufacturing QC, or issues with leaking of the Infrared band of the light spectrum. The last problem is the most important nowadays in photography and videography.HOYA's exclusive ACCU-ND technology achieves equal reduction of the light in visible and IR spectrums. As a result the photographer may not fear any issue with color shift when using HOYA ND filters in different shooting conditions.PROND filters in video productionND filters in video shooting is also an irreplaceable tool. For example, when shooting with Sony camera in Slog mode, ISO cannot be set below 800. To obtain natural motion shutter speed is recommended to be adjusted to frame/rate setting. During the daytime PROND EX 8, PROND EX 64, PROND EX 1000 or its combination (like PROND EX 8 + PROND EX 64) would be necessary to achieve cinematic quality.Combinations of PROND filtersThe choice of ND filters depends on photographer intentions to achieve the desired effect in the image. In case the effect by using single ND filter does not satisfy photographer's vision, combination of PROND EX filters can also be useful. For example, the combination of PROND EX 8 + PROND EX 64 will give the effect equal to ND500 filter, that can be used to express an unreal fantasy world. The combination of PROND EX 8 + PROND EX 1000 will give the effect equal to ND8000, that will allow to capture the surface of the Sun without overexposure with solid color and visibility of the black spots.
The HOYA Sq100 Square Filter system offers the premium HD square filter series for long exposure shots. Incorporating the newest state of the art technology, the HD Sq100 IRND64 filter is a middle density IRND filter. It is especially used to add motion blur to the object in shooting conditions that usually would not allow the camera shutter speed to do so.Building on the success and history of the HOYA HD series, this series is especially designed for professionals who want to take their photography to the next level.TechnologyMade from toughened glass, the HD Sq100 is designed to endure harsh conditions during travel and adventure. The IRND nano coating for both sides of the clear optical filter glass does not only remove IR contamination, but also creates a truly neutral color balance through its applied ACCU-ND technology. This prevents any noticeable color cast to your images. Additionally, its water repellent and anti-reflection coating drastically minimizes the risk of random light reflections while increasing the light transmittance.The filter glass is made of 2 mm thick, toughened optical glass that provides a four-times stronger durability than common filter glass, making the filter highly recommended for usage even in extreme shooting conditions.Stacking ND filtersStacking square filters is extremely convenient due to easy and fast handling and very low risk of vignetting. Stacking ND filters in particular is one of the most common practices in photo shooting, as it allows the photographer to easily create totally new effects in photos. For example, the combination of HD Sq100 IRND8 + HD Sq100 IRND64 will give the effect equal to an ND500 filter, that can be used to express an unreal fantasy world. Alternatively, HD Sq100 solid filters can also be stacked with HD Sq100 GRAD-S filters in order to create a motion effect while keeping the balance between light and dark in the image.
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.Among the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups: Light density filters (ND2 – ND8) Middle density filters (ND16 – ND200) Deep density filters (ND500 – ND1000 / ND100000) Light density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.Middle density filters will help you to add motion blur to the object in the conditions that generally will not allow camera shutter speed to do so.If you are for more creative shots that are based on extremely slow shutter speeds - deep density filters are to be suggested. ND filters like ND500 or ND1000 will help to capture dramatic unreal fantasy world that cannot be seen by the human eye.Color shift issue solutionHOYA offers its own exclusive and wide lineup of ND filters that are branded into PROND EX series for both photographers and filmmakers. PROND EX filters adopt HOYA's clear optical glass that is mounted into a lightweight, precisely crafted aluminum frame. The frame has front filter threads so you can attach additional filters or a lens cap.Thanks to ACCU-ND technology that puts HOYA ND filters far ahead from other brands the image undergoes no negative affect from color shift that may occur due to low-quality materials, poor manufacturing QC, or issues with leaking of the Infrared band of the light spectrum. The last problem is the most important nowadays in photography and videography.HOYA's exclusive ACCU-ND technology achieves equal reduction of the light in visible and IR spectrums. As a result the photographer may not fear any issue with color shift when using HOYA ND filters in different shooting conditions.PROND filters in video productionND filters in video shooting is also an irreplaceable tool. For example, when shooting with Sony camera in Slog mode, ISO cannot be set below 800. To obtain natural motion shutter speed is recommended to be adjusted to frame/rate setting. During the daytime PROND EX 8, PROND EX 64, PROND EX 1000 or its combination (like PROND EX 8 + PROND EX 64) would be necessary to achieve cinematic quality.Combinations of PROND filtersThe choice of ND filters depends on photographer intentions to achieve the desired effect in the image. In case the effect by using single ND filter does not satisfy photographer's vision, combination of PROND EX filters can also be useful. For example, the combination of PROND EX 8 + PROND EX 64 will give the effect equal to ND500 filter, that can be used to express an unreal fantasy world. The combination of PROND EX 8 + PROND EX 1000 will give the effect equal to ND8000, that will allow to capture the surface of the Sun without overexposure with solid color and visibility of the black spots.
Maailma esimene sisemise suumiga professionaalne 24–70mm f/2.8 objektiiv. Kaal kõigest 675 g – oma klassi kergeim. Kiireim Z-seeria autofookus (SSVCM mootor). Uue põlvkonna S-line optika ja vääristused (Meso Amorphous, ARNEO). Ümar 11-labaline ava – sujuv ja loomulik bokeh. Minimaalne teravustamiskaugus 0,24 m (24mm) ja 0,33 m (70mm). Ilmastikukindel konstruktsioon, vähem liikuvaid osi. Uus HB-117 päikesevarjuk filtrite reguleerimise aknaga. Loe rohkem toote kohta FOTOakadeemia blogist
Lens hood offers several benefits to the photographer. Primarily the hood shades the lens from stray light that may result in an unwanted discoloration or hazing of the image, or the appearance of lens flare; shading your lens helps improve contrast and image quality. Also, it offers limited protection from keeping moisture and wind blown debris off the from lens element and adds extra protection from accidental impact. For Tamron 70–180mm f/2.8 Di III VC VXD G2 lens Designed to prevent unwanted stray light from entering the lens Ensures no problems with vignetting or motor functions Added benefit of extra protection from accidental impact
Ülilainurk-zoomobjektiiv väga loovateks võteteks kõigile EF-S bajonetiga kaameratele. Ülimalt kompaktne ja kerge maksimaalseks mobiilsuseks. Oma efektiivse fookuskaugusega 16 - 35 mm (35mm ekvivalent) annab EF-S 10 - 22 mm f/3.5 - 4.5 USM sulle ...
15–45 mm normaalsuumobjektiiv; Suurepärane kaaslane igapäevaseks kasutuseks; Suumivahemik lainurgast lühikese telefotoni; Võimekas pildistabilisaator, kuni 3 stoppi; Fujifilm X seeria hübriidkaameratele
Objektiiv, mille vaateväli on kuni 180° ning loob kalasilmobjektiivile omased geomeetrilised moonutused. Eriti madala dispersiooniga [ED] element tagamaks maksimaalse teravuse ning värvikorrektuuri Super Protect [SP] vääris objektiivi eesmisel läätsel hülgab tolmu, vett ja õli. Kiire "Quick-Shift Focus" lubab automaatse teravustamise ajal kontrolli võtta teravustamise üle sisuliselt ilma viiviseta Sisemine teravustamine [IF] tagab sujuvama ning kiirema teravustamise
24 mm lainurk-fiksobjektiiv; Valgusjõuline - f/2.8 maksimaalne ava; Kiire ning täpne OSD teravustamismootor; Perfektne maastiku ja arhitektuuri pildistamiseks; Sony α pool- ja täiskaader hübriidkaameratele
800 mm teleobjektiiv; Võimekas pildistabilisaator, kuni 4 stoppi; Sujuv, kiire ja vaikne STM teravustamismootor; Ideaalne loodus- ja reisifotograafiaks; Canoni täiskaader hübriidkaameratele
Kvaliteetsete Hoya filtrite komplekt; Komplektis kolm filtrit ja filtrivutlar; UV, ND8 ja ringpolarisatsiooni filter; Sobib 72 mm filtrikeermega objektiividele
Continuing FUJIFILM's series of compact, portable primes, the black XF 16mm f/2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. Its f/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.
High performance and a compact design make the SEL-35F18 prime lens an ideal second lens that's easy to carry around while capturing the action. It's perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum aperture) and portraits with beautifully defocused backgrounds. Newly-designed optics reduces spherical aberration and coma for sharp images even when shooting wide open. Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free.