Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help e
Fitting a Camper Van Interior is a definitive guide to modifying or upgrading a camper van interior at home. This book offers guidance and advice on how to maximise the interior space, style and functionality of any camper van model. The book breaks down each task down into step-by-step photography and instructions, from the initial design stages, right through to expanding the camper van with awnings and elevating roofs.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
If the leading player of the Napoleonic Wars was Bonaparte himself, then a cast of colourful generals ably supported him. In the first of two volumes devoted to the most influential of the first empire's military leaders, the author summarizes the career of each commander and individual characters. This title details Napoleon's commanders. The commanders featured include Augereau, Bernadotte, Berthier, Carnot, Davout, Desaix, Junot, Kellerman, Kleber, Lannes, Lasalle, MacDonald, Massena, Moreau, Murat, Oudinot, Rapp, Serurier, Soult and Reynier. It includes quotations and anecdotes from their contemporaries bringing to life the characters of these legendary generals.
Language: English, Binding: Paperback, Number of pages: 44, Publishers: Penguin Random House Children's UK, Author: Max Lang, ISBN-13: 9780241760550, Date of issue: 2025
