Kogan Page Ltd Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Performance Leadership 7th Revised edition GTIN: 9781398603028 Raamatud "Optimizing staff performance is a key component of achieving outstanding business results. The 7th edition of Armstrong's Handbook of Performance Management is an essential companion for improving employee and organizational performance. From performance pay and giving feedback to managing underperformers, this handbook addresses all areas of performance management to enable students and practitioners to understand how to assess, measure and improve performance. This updated 7th edition contains new chapters on the meaning and development of performance management, and covers managing and measuring performance with a remote workforce, performance leadership and multi-source feedback. Packed with examples and exercises, Armstrong's Handbook of Performance Management remains an indispensable and engaging resource for securing effective performance across all aspects of the organization. Supporting online resources include an instructor's manual, a student's manual, lecture slides, a glossary and a literature review"-- Optimizing staff performance is a key component of achieving outstanding business results. The new edition of Armstrong's Handbook of Performance Management is an essential companion for improving employee and organizational performance.From performance pay and giving feedback to managing underperformers, this handbook addresses all areas of performance management to enable students and practitioners to understand how to assess, measure and improve performance.This updated seventh edition contains new chapters on the meaning and development of performance management and managing performance with a remote workforce. It also covers performance leadership and multi-source feedback. Packed with examples to show how the theory applies in practice and exercises to consolidate student learning, Armstrong's Handbook of Performance Management remains an indispensable and engaging resource for securing effective performance across all aspects of the organization. Supporting online resources include an instructor's manual, lecture slides, a glossary and a literature review Optimize staff performance with this handbook of performance management including guidance for remote workforces and the latest innovations in personnel development planning and pay. Autorid: Michael Armstrong | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Definitive Executive Assistant & Managerial Handbook: Leadership for PAs, Executive Assistants, Senior Administrators and Office Managers 2nd Revised edition GTIN: 9781398602465 Raamatud WINNER: PA Voice Awards 2015 - Best Book for a PA (1st edition) With the world of work profoundly disrupted by artificial intelligence, machine learning and COVID-19, the role of the executive assistant is changed forever. Learn how to respond to these challenges and help create 'the better normal' while developing the leadership skills necessary to thrive in a senior administrative position. From bestselling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide to management in the context of an administrative role. Placing an emphasis on both personal leadership and practical skills, this new edition of the award-winning book teaches readers to manage a team, develop the emotional intelligence to understand their colleagues, negotiate effectively and confidently manage a project. Equipped with these tools, readers will be ready to steer their teams to organizational success in any situation. With new sections on best practice for managing remote workers and building a responsible relationship with new technologies, The Definitive Executive & Managerial Handbook is an indispensable guide for both ambitious PAs aiming for promotion and senior assistants who want to improve their skills. Develop the leadership, emotional intelligence and communication skills necessary to steer teams to success in a senior administrative role. Autorid: Sue France | 2 | 34,89 € +0,12 € | Vaata | ||
Kogan Page Ltd Financial Management for Technology Start-Ups: How to Power Growth, Track Performance and Drive Innovation 2nd Revised edition GTIN: 9781398603066 Raamatud More than a third of start-ups fail due to founders having a poor understanding of financial management. Become financially savvy with this easy to understand guide and learn how to effectively grow your business, communicate with investors and progress to the next level.Start-ups face many challenges but managing the finances does not need to be one. Financial Management for Technology Start-Ups offers a complete financial toolkit on how to use this area of your business to your advantage. This book contains invaluable tools and insights designed specifically for tech start-ups, with a concentrated focus on what is important in financial terms for technology-based and innovation focused entrepreneurial businesses.The fully updated second edition offers greater analysis of financial statements directly from real-world start-ups, charts the success of businesses that went from start-up to scale-up with all new case studies and covers new digital technologies, emerging opportunities in the ecosystem, developing markets and much more. For entrepreneurs and tech innovators, this is a must-have book to help take your idea from concept to company with clear and effective financial insights. Build your business from start-up to scale-up and beyond with this guide for tech ventures on how financial management can be used to get ahead. Autorid: Alnoor Bhimani | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Strategy-Driven Supply Chain: Integrating Strategy, Finance and Supply Chain for a Competitive Edge GTIN: 9781398600454 Raamatud Different strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to tactical-strategic.Building on the fundamentals of the author's previous bestselling book, Supply Chain Strategy and Financial Metrics, this new work defines a mission and purpose for supply chain management which puts supply chain at the heart of the triangle of service, cost and cash. The Strategy-Driven Supply Chain explains the need for integrated value planning and execution as the next step beyond S&OP and IBP and how to use a strategy-driven scorecard with a focus on Return on Capital Employed (ROCE) as the overall value metric.The Strategy-Driven Supply Chain includes numerous tools to put these ideas into action, including a method to analyse financial metrics and compare them to key competitors, and exercises to define an organization's strategic choices (or lack thereof). It also features real-life examples of how to use the supply chain triangle to engage sales, finance and operations and case studies that illustrate the impact of strategy on the supply chain and financial metrics. This practical guide outlines a seven-step approach to integrating the people, process, tooling and analytics aspects of the change journey to the strategy-driven supply chain. Design a new mission and purpose for the supply chain with this actionable guide to integrating strategic, financial and operational planning. Autorid: BRAM DESMET | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Success Factor: Developing the Mindset and Skillset for Peak Business Performance GTIN: 9781398602298 Raamatud Enhance your personal performance by applying the four practices of high achievers to help you find your passion, develop your network of peers and mentors, and discover new opportunities to learn. What do astronauts, Olympic champions, and Nobel laureates do differently that allows them to achieve at such a high level?High achievers share the same four attributes: intrinsic motivation, perseverance, strong foundation, constantly learning through informal means. The key to their success is that they do all four of these things at the same time. Based on research and in-person interviews with astronauts, Nobel Prize winners, and Olympic champions, The Success Factor outlines the approach that individuals aspiring to improve their performance can adopt.Using these four shared attributes as a guide, The Success Factor helps you reach your peak by applying the lessons of high achievers in your own life: identify your passion using a Passion Audit; learn how and where to find a mentor and how to build a mentoring team; develop your own community of practice; pursue your interests through informal learning; manage your time and energy. The Success Factor comes with online resources that feature a downloadable Passion Audit worksheet, Mentoring Team worksheet, and Goal Audit worksheet. The book offers scripts for approaching potential mentors and a list of uncommon places to find a mentor, such as webinars, airports, and social media.The Success Factor features exclusive interviews with high achievers, including such people as Dr. Tony Fauci NIH/NIAID Institute Director; Dr Mike Brown, Nobel prize winner; Dr Peggy Whitson, Former NASA Chief Astronaut; Maxine Clark, founder and former CEO of Build-A-Bear Workshop; and Steve Kerr, eight time NBA Champion and head coach of the Golden State Warriors. Autorid: Ruth Gotian | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits 2nd Revised edition GTIN: 9781398607644 Raamatud Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content. Semiotics is the new superpower for marketers. This new edition sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands and reposition or rejuvenate established ones. In what can seem a complex and abstract field, this book is a clear and practical resource on how to seize the tremendous opportunity that semiotics offers. This book will cover key topics such as how to research using semiotics, semiotic tools for thinking and looking at images, language and other semiotic signs. Newly updated, this second edition includes three brand new chapters on researching digital culture and applied semiotics looking at brand and branding and storytelling in marketing communications. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is, why it matters and how it enables marketers to tap into consumers like never before. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits. It also demonstrates how to run a successful commercial semiotics project from commission and design right through to analysis of results. Autorid: Rachel Lawes | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Talent Intelligence: Use Business and People Data to Drive Organizational Performance GTIN: 9781398607231 Raamatud Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and geographies.Improved access to people and business data has created huge opportunities for the HR function. However, simply having access to this data is not enough. HR professionals need to know how to analyse the data, know what questions to ask of it and where and how the insights from the data can add the most value. Talent Intelligence is a practical guide that explains everything HR professionals need to know to achieve this. It outlines what Talent Intelligence (TI) is why it's important, how to use it to improve business results and includes guidance on how HR professionals can build the business case for it.This book also explains how and why talent intelligence is different from workforce planning, sourcing research and standard predictive HR analytics and shows how to assess where in the organization talent intelligence can have the biggest impact and how to demonstrate the results to all stakeholders. Most importantly, this book covers KPIs and metrics for success, short-term and long-term TI goals, an outline of what success looks like and the skills needed for effective Talent Intelligence. It also features case studies from organizations including Philips, Barclays and Kimberly-Clark. Use this practical guide to understand what talent intelligence is and how to use it to make evidence-based organizational decisions and add business value. Autorid: Toby Culshaw | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption 2nd Revised edition GTIN: 9781398609204 Raamatud Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption. Technology has been the great transformer of the past decade. It is therefore imperative that businesses are able to adapt to the challenges it poses.In recent years, rapid advancements in communication, processing power, miniaturization of materials and the low cost of storage have meant that technology has developed at an unprecedented rate. New technologies such as NFTs, VR/AR and blockchain continue to upheave existing business models. The impact of this turbulent environment cannot be overstated; if companies care unable to grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of technological disruption. Disruptive Technologies offers a three-step framework that enables readers to make choices about how their business responds to technological upheaval, rather than being led by those forced upon them. Showing how to first understand a new technology, then evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. Now in its second edition and featuring case studies and discussions of emerging technologies such as NFTs, virtual and augmented reality, blockchain, graphene, 3D printing, and a new chapter dedicated to Facebook's Metaverse, this is the essential guide to stability in the face of ongoing technological upheaval. Featuring online resources: an emerging technology checklist to be updated annually. The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing.If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval. Autorid: Paul Armstrong | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Developing Skills for Business Leadership: Building Personal Effectiveness and Business Acumen 3rd Revised edition GTIN: 9781398604964 Raamatud "Split into the core areas of managing yourself and others, transferable management skills and postgraduate study skills, this is an ideal textbook For CIPD Level 7 students and those on non-CIPD business masters degrees.Covering the theory and practice of the key topics needed for successful professional development and practice, Developing Skills for Business Leadership includes content on interpersonal and communication skills, managing information and projects, change management, decision making, managing financial resources and data analysis. This new edition has been fully updated throughout and now includes new material on leading ethically, managing virtually, working inclusively, developing the organization and managing stress. This book provides everything that students will need to manage teams in the workplace, make sound and justifiable business decisions and effectively lead, engage and influence others. Each chapter is supported by 'skills in practice' examples to help students with no prior business experience put the skills into context and see how they apply in the workplace as well as reflective questions to consolidate learning and case studies, activities and 'explore further' boxes to encourage learner engagement. Online supporting resources include a lecturer's manual, powerpoint slides, additional case studies, sample assignments and templates"-- Split into the core areas of managing yourself and others, transferable management skills and postgraduate study skills, this is an ideal textbook For CIPD Level 7 students and those on non-CIPD business masters degrees.Covering the theory and practice of the key topics needed for successful professional development and practice, Developing Skills for Business Leadership includes content on interpersonal and communication skills, managing information and projects, change management, decision making, managing financial resources and data analysis. This new edition has been fully updated throughout and now includes new material on leading ethically, managing virtually, working inclusively, developing the organization and managing stress. This book provides everything that students will need to manage teams in the workplace, make sound and justifiable business decisions and effectively lead, engage and influence others. Each chapter is supported by 'skills in practice' examples to help students with no prior business experience put the skills into context and see how they apply in the workplace as well as reflective questions to consolidate learning and case studies, activities and 'explore further' boxes to encourage learner engagement. Online supporting resources include a lecturer's manual, powerpoint slides, additional case studies, sample assignments and templates. Understand the theory and practice of the business and leadership skills needed for success in the workplace with this definitive textbook. Autorid: Gillian Watson, Stefanie Reissner | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Change Makers: A Womans Guide to Stepping Up Without Burning Out at Work GTIN: 9781398605060 Raamatud Step up into your change-making leadership, without burning out and make sure what you do matters and has impact. We've come some way in the fight for equality in the workplace. But we aren't finished yet.You want to make a difference at work. But can you re-awaken your change making power without burnout? In Change Makers, expert women's leadership coach Katy Murray devises an actionable plan for you grow as a change maker and altar your workplace for the better. This book shares the powerful habits, small but mighty, that reshape your brain, shift your behaviours and create ease-filled change in your leadership, activism, work and life. As you integrate these strategies into your every-day, you will eliminate burnout and overwhelm. You will find clarity and pleasure in your purpose again. You will feel more joy, more energy and more momentum. You will expand your relationships eco-system, and see fresh ways to navigate and even disrupt the systems you find yourself in, overcoming workplace bias and barriers. You will have a bigger impact in your work by finding your voice and using your privilege, and you will co-create a more equitable world. Change Makers leads you through a personalized journey of self-discovery, with practical templates, exercises and coaching prompts that make a difference. With inspirational real-life examples of change-making women including Lara Sheldrake of Found & Flourish, Naomi Evans from Everyday Racism and Lauren Currie OBE of UPFRONT, this is your antidote to toxic productivity. Join the collective of women finding a powerful new way to lead. Autorid: Katy Murray | 2 | 21,34 € +0,08 € | Vaata | ||
Kogan Page Ltd Employee Relations: A Practical Introduction 3rd Revised edition GTIN: 9781398604834 Raamatud The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.Covering key areas such as conflict and dispute resolution, redundancies, rights and ethics, this book equips you with the skills and knowledge to plan, build and assess employee relations in any type of organization. Practical diagnostic tools and real-life examples from organizations including HSBC and the UK Police Force show how these strategies can be applied in practice.The third edition features updated material on recent legislation changes including employment status in the gig economy and deregulation as a result of new international relations. With updated guidance and examples covering employee voice and the virtual workplace, Employee Relations is a vital resource for HR practitioners and students alike. Online resources include questionnaires and templates to support the development of an effective employee relations strategy.The HR Fundamentals are a series of succinct, practical guides for students and those in the early stages of their HR careers, endorsed by the Chartered Institute of Personnel and Development (CIPD). Understand how to plan, implement and manage an effective employee relations strategy with this essential guide from the HR Fundamentals series. Autorid: Elizabeth Aylott | 2 | 37,61 € +0,14 € | Vaata | ||
Kogan Page Ltd Innovative B2B Marketing: New Models, Processes and Theory 2nd Revised edition GTIN: 9781398604766 Raamatud Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing. Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates. Autorid: Simon Hall | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism GTIN: 9781398609501 Raamatud WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money. The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups. Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations. Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits. LIST OF INTERVIEWS Sir Tony Blair, former British Prime Minister, UK Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France Ravi Thakran, Group Chairman of LVMH Asia, Singapore Michael Ward, Managing Director of Harrods, UK Jacques Stern, CEO of Global Blue, Switzerland Vasiliki Petrou, CEO of Unilever Prestige, UK Andrea d'Avack, President of the CHANEL Foundation, France Pallak Seth, CEO of PDS Apparel Manufacturing, India Louis de Bourgoing, International Chairman of WHSmith, UK Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark Paul Samuels, Executive Vice President of AEG Entertainment Group, UK Hugo Brady, Vice President of AEG Entertainment Group, UK Malik Fernando, Director of Dilmah Tea, MJF Hotels and Holdings, Sri Lanka Jonathan Chippindale, CEO of Holition Technologies, UK Ben Zifkin, President of Hubba, Canada Desirée Bollier, Chair and Chief Merchant of Value Retail, UK Stewart Wingate, CEO of London Gatwick Airport, UK Craig Robins, Founder and Owner of Miami Design District Development, USA Taylor Safford, President and CEO of Pier 39, San Francisco, USA Frances O'Grady, Secretary General of the Trades Union Congress, UK Christine Comaford, business and leadership coach Baroness Nicky Morgan former Secretary of State for Digital, Culture, Media, and Sport, UK Professor Ian Woodward at INSEAD, Singapore Professor Steve Jarding, Harvard University, USA Lesley Batchelor OBE, Director General of The Institute for Export & International Trade, UK Jason Holt, Chair of the Apprenticeship Ambassador Network, Chairman of Holts Group, UK Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC) Autorid: Sacha Alexander Zackariya | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Social Selling: Techniques to Influence Buyers and Changemakers 2nd Revised edition GTIN: 9781398607323 Raamatud Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter. Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization. Autorid: Timothy Hughes | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Employment Law: The Essentials 16th Revised edition GTIN: 9781398604728 Raamatud Employment Law is the core textbook for the CIPD Level 7 module of the same name. Easy to read, jargon-free and full of case studies and useful examples this fully updated 16th edition provides a thorough grounding in UK employment law and how it applies in practice. This definitive guide covers everything students need know to excel at their studies and begin a successful career as an HR professional. It covers the formation of the Contract of Employment, recruitment and selection, parental rights, discrimination and health and safety in the workplace. There is also essential coverage of unfair dismissal and redundancy. This new edition is completely up to date with the latest cases and legislation including updates to discrimination law and working time. There is also guidance on the legal implications of Brexit such as freedom of movement, workers' rights and the change to procedural arrangements for the final court of appeal in UK cases. Reflective activities, case studies and explore further boxes encourage critical thinking, broader engagement with the topic and a clear understanding of how employment law applies in practice, Online resources include a lecturer guide, powerpoint slides and extra case studies to support learning and enable students to apply the theory in practice. Gain a thorough grounding in the theory and practice of UK employment law with this definitive guide. Autorid: David Balaban Lewis, Malcolm Sargeant, Ben Schwab | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns GTIN: 9781398608870 Raamatud Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded introductory textbook which also explores the latest legal and ethical considerations. How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital marketing.Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context to offer a streamlined resource which doesn't assume prior subject area knowledge. It explores key definitions and best-practice for tools, channels and platforms including search engine optimisation (SEO), online advertising, social media marketing, email marketing, ecommerce and affiliate marketing. It shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, as well as respect legal considerations such as the GDPR (General Data Protection Regulation). Featuring interviews with industry professionals and case studies and examples from a range of brands including Adidas, Nielsen and The Eden Project, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. Autorid: Hanne Knight, Lizette Vorster Larsen | 2 | 59,51 € | Vaata | ||
Kogan Page Ltd Sustainable Human Resource Management: Using HRM to achieve long-term social, environmental and business goals GTIN: 9781398606494 Raamatud Use this practical textbook to understand what sustainable HRM is, how to implement it and what the benefits are for employees, organizations, the environment and society. Sustainable human resource management (HRM) processes and practices are not a nice-to-have, they're a need-to-have to benefit employees, organizations, societies and the environment. Sustainability has been highlighted by the Chartered Institute of Personnel and Development (CIPD) as one of the key trends influencing the HR profession so Sustainable Human Resource Management is crucial reading for undergraduate and postgraduate HR students. It explains what sustainable HRM is, what the benefits of sustainable HRM are as well as the dangers of unsustainable HRM. It is full of examples throughout to show how sustainable HRM works in practice including how it can be used to improve candidate attraction, retention and employee engagement as well as how it can improve productivity, employer branding, company culture and drive both efficiency and business performance. There is also coverage of how sustainable HRM can be introduced and measured as well as specific guidance on sustainable HRM in different parts of the world, green HRM, responsible business, ethics and sustainable HRM as a business strategy. Sustainable Human Resource Management is written specifically for third year undergraduate and postgraduate students with pedagogical features in each chapter including learning objectives, key concept definitions, skill check boxes, workshop discussion articles, chapter summaries, study questions and key readings. Online resources include a sample course outline, PowerPoint slides and student engagement questions. Autorid: Rafal Sitko | 2 | 62,01 € +0,23 € | Vaata | ||
Kogan Page Ltd Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age GTIN: 9781398608924 Raamatud Retain competitive advantage, counter threats and create new opportunities for your organization with this authoritative guide to digital transformation for established organizations. Achieve successful digital transformation with this authoritative guide designed specifically for established organizations.At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture.The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation. Autorid: Neetan Chopra | 2 | 44,21 € | Vaata | ||
Kogan Page Ltd Studying Human Resource Management: A Guide to the Study, Context and Practice of HR 3rd Revised edition GTIN: 9781398606890 Raamatud Studying Human Resource Management is an ideal textbook for anyone studying the CIPD Level 5 Associate Diploma in People Management. Fully updated throughout, this book provides thorough coverage of the study of HRM, managing and co-ordinating the HR function, organisational performance and culture in practice as well as business issues in the context of HR. Written by experts in the field with both academic and practitioner experience, Studying Human Resource Management includes invaluable discussion on professional behaviours for people professionals and guidance on how to manage HR data and information and most importantly, how to use it to make evidence-based decisions. There are also now two brand new chapters on diversity and inclusion (D&I) and wellbeing at work. Each chapter includes key learning outcomes to summarise the content that will be covered and to help students track their progress, reflective activities to consolidate learning and further reading suggestions to support wider engagement with areas of particular interest. This book also includes case studies to help students understand how the theory applies in practice. Online resources include Powerpoint slides, a lecturer guide and annotated web links. Excel at human resource management studies and prepare for a role as a people professional with this bestselling textbook. Autorid: Stephen Taylor, Carol Woodhams | 2 | 55,23 € +0,20 € | Vaata | ||
Kogan Page Ltd People Practice: A Complete Guide GTIN: 9781398602427 Raamatud Excel in your studies and kickstart your career as a people professional with this brand new textbook for the CIPD Certificate in People Practice. Use this brand-new textbook written to support the Level 3 CIPD Certificate in People Practice to succeed in your studies and launch your career as a people professional. Structured around the core knowledge and behaviours needed for the Level 3 CIPD qualification, People Practice provides a thorough understanding of the theory and practice of the key areas of the people profession. This includes business, culture and change in context, workforce analytics and the necessary skills and knowledge for people professionals. This book covers everything from understanding how external factors impact organizational goals, how to develop professional courage and build ethical and inclusive practices through to recruitment, performance, reward and supporting others.Written by the team who developed the new CIPD Level 3 qualification, this book will ensure that students learn both the theory and practice necessary for their academic studies and their future careers. Full of case studies, exercises, key definition boxes and reflective questions, this book will allow students to test their understanding, see how the theory applies in the workplace and develop their critical thinking skills. Further reading suggestions in each chapter encourage a wide and broad engagement with the subject. Online resources include PowerPoint slides, a lecturer's manual and multiple choice questions for students. Autorid: Karen Waite, Kathy Beevers, Nicky Small, Keith Tomlinson, Shazad Hussain | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Stop, Ask, Explore: Learn to Navigate Change in Times of Uncertainty GTIN: 9781398605602 Raamatud "Your business announced a major restructuring and your role is put at risk. You just graduated into a changing marketplace. You finally have the career you always wanted, but you wonder if there is more to life than what you've built. Interruptions and disruptions will block your path throughout your journey. You need to learn to navigate them. This book offers readers a practical framework for navigating life's inevitable turning points, thresholds and transitions-at work at home and in between. Drawing upon more than a decade of research and work with established and emerging leaders across the globe, leadership consultant, Joan Ball invites emerging and established changemakers and their teams to reimagine their relationship with interruptions and disruptions-life's What Now? Moments. This book guides you on a quest to recognize the creative potential that exists in the times between what was, What Now? and what might be. Stop, Ask, Explore is a lively and eye-opening book that introduces field-tested tools designed to allow you to more effectively engage interruptions and disruptions and develop the hopeful curiosity and experimental mindset needed to lead yourself and those around you in an era of unrelenting and exponential change. Discover how tolearn, discern, choose and confirm the right way forward, rather than mindlessly 'pivoting' our 'bouncing back' without direction. They don't teach this in business school, yet navigating change successfully will be the difference between those who thrive or survive in the new world of work"-- Interruptions and disruptions are a threshold to uncharted territory. You can learn to navigate uncertain transitions - and to flourish in times of unrelenting change. This book offers readers a practical framework for navigating life's inevitable turning points, thresholds and transitions - at work, at home and in between. Drawing upon more than a decade of research and work with established and emerging leaders across the globe, leadership consultant, Joan P. Ball invites you to reimagine your relationship with uncertainty and recognize the creative potential that exists in the messy middle between life's inevitable What Now? Moments and what comes next.Stop, Ask, Explore is a lively and eye-opening book that will allow you to more effectively engage interruptions and disruptions and develop the experimental mindset needed to flourish in an era of unrelenting and exponential change. Discover the power of curiosity, wayfinding, and discernment to make sense of uncharted territory and learn to thrive in times of uncertainty. Master 'what now ' moments and use life's inevitable interruptions and disruptions as an opportunity to reflect, reorient and grow in your professional life and beyond. Autorid: Joan P. Ball | 2 | 22,47 € | Vaata | ||
Kogan Page Ltd Sustainability to Social Change: Lead Your Company from Managing Risks to Creating Social Value GTIN: 9781398604353 Raamatud "Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough. Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People. Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits"-- Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough.Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People. Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits. Lead your company in tackling the problems societies and companies face globally by shifting the corporate mindset from sustainability (do no harm) to creating social value (do more good). Autorid: Philip Mirvis, Bradley Googins | 2 | 46,72 € | Vaata | ||
Kogan Page Ltd International Human Resource Management 5th Revised edition GTIN: 9781398603530 Raamatud Mapped to the CIPD Level 7 module of the same name, International Human Resource Management is a critical textbook for all HR students. Structured around the three core areas of cross-cultural HRM, comparative HRM and international HRM itself, this book provides students with a thorough grounding in the key approaches to international human resource management. Packed with global examples and case studies to support learning., this book explores all aspects of international human resource management from global talent strategy, recruitment and knowledge management to the difference in reward systems across cultures and managing expatriate assignments making it essential reading for students on both CIPD and non-CIPD accredited courses.Supported by 'theory and practice' boxes in every chapter and with reflective activities and learning questions throughout, International Human Resource Management ensures that students without real-world business experience fully understand the main concepts and how they apply in the world of work. This edition now includes new coverage of the impact of the gig economy on international HRM, how technology is impacting HRM across countries and new material on workforce diversity. Online resources include an instructor's manual, lecture slides and additional case studies. Understand the theory and practice of all aspects of international HRM with this textbook which covers cross-cultural HRM, comparative HRM and international HRM. Autorid: Christopher Brewster, Elizabeth Houldsworth, Paul Sparrow, Guy Vernon | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd B2B Customer Experience: A Practical Guide to Delivering Exceptional CX 2nd Revised edition GTIN: 9781398608511 Raamatud Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment. Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches. Autorid: Paul Hague, Nick Hague | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Managing Conflict: A Practical Guide to Resolution in the Workplace 2nd Revised edition GTIN: 9781398609457 Raamatud Understand how to embed a coherent and collaborative approach to conflict management and prevention in the workplace with this practical guide for HR professionals. Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict at work is a perennial problem for organizations, their people and profits.The second edition of Managing Conflict shows HR professionals how to tackle these problems by not only resolving current issues, but also preventing future instances of conflict. It includes the latest research and case studies showing how conflict management has been impacted by hybrid working models and digitalization. There are also updates to reflect how resolution is a driver of trust in organizations, enabling people to disagree more constructively in a safe environment.This book covers the causes and costs of conflict, the impact of the psychological contract and the legal framework for managing workplace disputes both in the UK and internationally. It shows how to design a conflict management strategy, develop a formal resolution process and engage stakeholders and training managers in resolution and mediation skills. Packed with best practice examples from major UK and organizations such as Tesco and ParcelForce as well as conflict resolution toolkits, this book is essential reading for all HR professionals looking to resolve conflict in the workplace. Autorid: David Liddle | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Unprepared to Entrepreneur: A Method to the Madness of Starting Your Own Business GTIN: 9781398601468 Raamatud Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities. Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.The author takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future. Uncover how you can be your own boss, launch a successful business and live the life you want, bypassing business school, funding rounds and exclusive members clubs. Autorid: Sonya Barlow | 2 | 40,45 € | Vaata | ||
Kogan Page Ltd Next Generation Retail: How to Use New Technology to Innovate for the Future GTIN: 9781398609631 Raamatud Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation. Autorid: Deborah Weinswig, Renee Hartmann | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Deep Talent: How to Transform Your Organization and Empower Your Employees Through AI GTIN: 9781398609549 Raamatud A groundbreaking guide to how you can transform your workplace culture, improve your workforce and boost your revenue with the support of talent intelligence software. What's the secret to finding the right person for the job? And how do you ensure your existing employees thrive and flourish in the workplace? Deep Talent answers these questions and more, as it demonstrates how AI platforms can help you positively transform your business.Every successful business relies upon an effective workplace culture with employees that are driven, productive and knowledgeable. So it's vital that leaders do everything they can to hire, retain and train the people who are driving their growth. Deep Talent provides strategies and approaches that any business leader can adopt to reinvigorate their workforce. It highlights the rising significance of talent intelligence platforms which, when combined with human instinct, can streamline and enhance business practices.The recent transformation in workplace culture presents a huge opportunity for ambitious business leaders who want to positively transform their workplace culture and get ahead of the competition. Drawing upon fascinating case studies and first-hand research, Deep Talent provides clear strategies for supporting your workforce and using AI to its full potential. Uncover the cutting-edge ways in which you can reinvigorate the enthusiasm and productivity of your workforce and attract the best talent to your organization. What's the secret to finding the right person for the job? And how do you ensure your existing employees thrive and flourish in the workplace? Deep Talent answers these questions and more, as it demonstrates how AI platforms can help you positively transform your business.Every successful business relies upon an effective workplace culture with employees that are driven, productive and knowledgeable. So it's vital that leaders do everything they can to hire, develop and keep the people who are driving their growth and help them recognize their skills, capabilities and potential. Deep Talent provides strategies and approaches that any business leader can adopt to reinvigorate their workforce. It highlights the rising significance of talent intelligence platforms which, when combined with human instinct, can streamline and enhance business practices.The recent transformation in workplace culture presents a huge opportunity for ambitious business leaders who want to improve their workplace culture and get ahead of the competition. Drawing upon fascinating case studies and first-hand research, Deep Talent provides clear strategies for supporting your workforce and using AI to its full potential. Uncover the cutting-edge ways in which you can reinvigorate the enthusiasm and productivity of your workforce and attract the best talent to your organization. Autorid: Alexandra Levit, Ashutosh Garg, Kamal Ahluwalia, Josh Bersin | 2 | 34,17 € | Vaata | ||
Kogan Page Ltd How to Become a World-Class Manager: Skills and Insights for Unleashing Your Leadership Potential GTIN: 9781398609709 Raamatud Unlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success. Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That leaves a huge opportunity for success for anyone who develops their skills to become a world-class manager. This ground-breaking book uncovers the secrets of success through key insights across all sectors and all disciplines of business, from time management and meetings to developing strategies and building a team. As a globally renowned leadership expert, Wayne Clarke brings his wealth of insights to this book, distilling the key insights and skills from his globally bestselling course. Supported by a range of diverse case studies, How to Become a World-Class Manager will equip you with the skills and insights you need to take your career to new heights and reach the higher echelons of management. Autorid: Wayne Clarke | 2 | 19,80 € | Vaata | ||
Kogan Page Ltd Neuroscience for Learning and Development: How to Apply Neuroscience and Psychology for Improved Learning and Training 3rd Revised edition GTIN: 9781398608337 Raamatud Learn how to apply neuroscience efficiently in L&D using this evidence-based and practical guide. Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information.Using the latest research and concepts, this book covers areas such as motivation, habits and the link between sleep and learning. It demonstrates how to create effective learning environments and make learning 'stickier' through the use of stories. The practical tools and guidance can be applied in different contexts, such as digital learning, in-person training sessions, lectures and presentations.The third edition contains a new chapter on creating an autonomous learning culture. It explains the strategies, tools and techniques L&D professionals can use to encourage and support employees to learn in the flow of work. With insights from L&D practitioners who have applied these approaches in organizations such as Humanitarian Leadership Academy, Simply Learning UK and The Open University, this edition is an indispensable book for creating and maintaining workplace learning that benefits people and organizations. Autorid: Stella Collins | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Driving Instructor's Handbook 22nd Revised edition GTIN: 9781398602786 Raamatud Recognized by the Driver and Vehicle Stands Agency (DVSA) as recommended reading for the Approved Driving Instructor (ADI) exams, this bestselling guide is the authoritative guide for both trainee and qualified driving instructors. The Driving Instructor's Handbook covers every aspect of being a driving instructor, from the role itself, to the characteristics needed to the job effectively, through to preparation for the ADI exams. Now in its 22nd edition, the book includes detailed guidance on issues such as licences, training, teaching and coaching skills and road traffic law. Fully updated to cover all changes including updates to the ADI theory and practical tests, new rules in the Highway Code, revised motorway legislation, different rules and procedures in Northern Ireland and updated advice on disabilities, this book is essential reading for anyone involved in the training of drivers or driving instructors. Develop the skills needed to become a UK-qualified driving instructor by understanding the key information on training, exam preparation, driving tests and theory, and the ADI register. Autorid: John Miller | 2 | 36,68 € | Vaata | ||
Kogan Page Ltd Your Rights at Work: A Complete Guide to Employee Rights and Employer Responsibilities 6th Revised edition GTIN: 9781398603905 Raamatud Provides a complete guide to employment rights, from hiring to redundancy, maternity leave to retirement, written by practitioners at the TUC. Are you afraid your employer might be infringing your workplace rights? Or are you an employer seeking information on your responsibilities? Written by employment experts at the Trade Unions Congress (TUC), this book sets out Your Rights at Work in simple and relatable terms.This book explains the rights of the UK worker and responsibilities of the UK employer, and explains them clearly. It offers jargon-free guidance that can be applied to any situation in work including: parental leave and maternity rights, flexible working, dismissal and redundancy, pay and holiday rights and grievance procedures.This edition has been updated to include the impact of the COVID-19 crisis, Britain's exit from the EU and regulatory changes to data protection laws, holiday pay and gender gap reporting. Protect your employees and be empowered as an employee by knowing Your Rights at Work. Autorid: Trades Union Congress TUC | 2 | 24,12 € | Vaata | ||
Kogan Page Ltd Develop Your Presentation Skills: How to Inspire and Inform with Clarity and Confidence 5th Revised edition GTIN: 9781398605930 Raamatud Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen. Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. This fully updated 5th edition now features even more practical exercises, useful templates and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career. Autorid: Theo Theobald | 2 | 19,10 € | Vaata | ||
Kogan Page Ltd Agile Leader: How to Create an Agile Business in the Digital Age 2nd Revised edition GTIN: 9781398600713 Raamatud Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the context of digital transformation, but also thrive and grow, by adopting a powerful agile leadership model. This new and revised edition of The Agile Leader lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. If there's one leadership skill that successful businesses have in spades, it's the ability to enable teams to adapt and grow within complex eco-systems of clients, partners and suppliers. By focusing on teamwork and collaboration, as well as promoting shared decision making and ruthless prioritising, leaders can transform the way they work as well as how their teams function to make them more malleable. Simon Hayward is an agile leadership expert. In this new edition of this successful book, he distills years of leadership and agile research into an actionable 8 step plan, brought to life with examples of agile digital businesses. Learn how to become agile and make digital transformation and delivery part of your business as usual. Unleash the power of agile thinking methodologies to lead your team through the chaos of digital transformation and growth. Autorid: Simon Hayward | 2 | 28,09 € | Vaata | ||
Kogan Page Ltd Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 3rd Revised edition GTIN: 9781398608191 Raamatud Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage. Autorid: Mike Grigsby | 2 | 48,45 € +0,17 € | Vaata | ||
Kogan Page Ltd Sustainable Procurement: A Practical Guide to Corporate Social Responsibility in the Supply Chain GTIN: 9781398604681 Raamatud The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement and supply chain functions are critical to success. Sustainable Procurement explains how procurement and supply chain professionals can develop existing best practice approaches to make supply side sustainability a reality. Based around the OMEIA® Sustainable Procurement process, this book provides a step-by-step and highly practical methodology that embeds sustainable procurement into existing proven procurement approaches. It also provides crucial new tools that equip and enable those in this field to drive highly effective supply-side sustainability. By exploring the current landscape and the business case for sustainability, Sustainable Procurement makes sense of how we can translate good ambition into prioritised grass roots level change. Guidance is offered on how procurement can help redefine what an organisation does based upon what needs to change in its supply base. There are extensive resources to help determine hot spot risk areas, assess suppliers, and determine and prioritise where to direct our precious resources. It also provides new models for 'sustainable value engineering' to help organisations transform what and how they buy. Written by leading procurement expert and best-selling author, Jonathan O'Brien, this practical guide outlines how to establish sustainable procurement as a key strategic enabler to reduce supply-side risk and drive action to respond to detrimental impacts in the supply base. Autorid: Jonathan O'Brien | 2 | 72,07 € | Vaata | ||
Kogan Page Ltd Strategic People Management and Development: Theory and Practice 6th Revised edition GTIN: 9781398607606 Raamatud Strategic People Management and Development maps to the CIPD Level 7 module 'People Management and Development strategies for performance'. It focuses on the need for evidence-based and outcome-driven practice in the people profession and explains how HR and Learning and Development (L&D) professionals can create value and drive performance in an organisation. It provides a thorough grounding in the theory and practice of how to lead and manage employees and effectively develop a workforce as well as extensive coverage of how to ensure professionalism and ethical behaviour in the people function. This book also includes discussion of organisation development and how high-performance work practices drive positive organisational and employee outcomes. This book also includes practical advice on key HR activities including recruitment, job design,and reward. Fully updated throughout, this book includes case studies to help students see how the theory applies in practice, reflective practice activities to help them think critically about the content and self-test their learning progress as well as 'explore further' boxes to encourage wider reading. Online resources include an instructor's manual, lecture slides, and sample essay questions. Use this textbook to understand how and why to align people management strategies with organisational objectives. Autorid: Gary Rees, Ray French | 2 | 68,79 € +0,26 € | Vaata | ||
Kogan Page Ltd Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful GTIN: 9781398604049 Raamatud Make your business more sustainable, and therefore more innovative and profitable, with this practical guide filled with case studies and 'top tips'. The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable.It is therefore time to shift the conversation from the 'why' of business sustainability to the 'how'. The Sustainable Business Handbook is a practical 'how-to' guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable.This indispensable book is based around twenty top tips for transforming your business and is interspersed with a range of individual profiles and case studies of organizations successfully embracing sustainability. With guidance on defining your organizational purpose, engaging stakeholders and creating the right culture, The Sustainable Business Handbook outlines how to shift Corporate Responsibility from being a bolt-on to business operations to being a source of innovation and new business, as well as societal good. Autorid: David Grayson, Chris Coulter, Mark Lee | 2 | 48,45 € +0,17 € | Vaata | ||
Kogan Page Ltd Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies GTIN: 9781398606593 Raamatud Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy. Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics. Autorid: Christina Inge | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets GTIN: 9781398604827 Raamatud Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management. Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them. Autorid: Pontus Wadström | 2 | 55,23 € +0,20 € | Vaata | ||
Kogan Page Ltd Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success GTIN: 9781398605107 Raamatud Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment. Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future. Autorid: Neil Perkin | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Business Resilience: A Practical Guide to Sustained Progress Delivered at Pace GTIN: 9781398604643 Raamatud In an increasingly VUCA (volatile, uncertain, complex and ambiguous) business world, it is more important than ever for organizations to build resilience into their everyday practice.Business Resilience is a practical guide to making organizations more resilient and improving current practices by building on what the organization does well. It explains how managers should constantly monitor their business environment and adapt their priorities depending on the level of disruption - from gradual innovation and improvement in good times to swarming on a single problem during a crisis.Based on the authors' new models for resilience and progress, this book includes frameworks and tools which can be tailored to any organization and used as stand-alone improvements or combined across teams and departments. These practices avoid unnecessary change but enable rapid and sustainable improvements in product development, service delivery and customer value. Learn how to survive and thrive in any environment with this actionable approach to making progress at pace and effectively embedding business resilience. Make your business more resilient during business-as-usual and times of crisis with this practical guide to continuous organizational progress. Autorid: David Roberts, Islam Choudhury, Serhiy Kovela, Sheila Roberts, Jawwad Tanvir | 2 | 55,23 € +0,20 € | Vaata | ||
Kogan Page Ltd Change Mindset: The Psychology of Leading and Thriving in an Uncertain World GTIN: 9781398604926 Raamatud "In The Change Mindset, leadership development expert Andy Craggs unpicks the main reasons why teams fail when it comes to dealing with change and navigating uncertainty. He defines the common traps that lead to failure; from not allowing yourself to reimagine the possible, mimicking the behaviour that your competition has shown when dealing with change, to doubting yourself and your team. Leading through change requires business leaders to be courageous and to show empathy, both for themselves and theirpeople. With those attributes, this book, which is steeped in behavioural and organizational psychology analysis, catapults you to developing meaningful and long-lasting adaptability and resilience in the face of uncertainty"-- Change and uncertainty aren't going away. You can help your team navigate the storm and embrace them.In The Change Mindset, leadership development expert Andy Craggs unpicks the main reasons why teams fail when it comes to dealing with change and navigating uncertainty. He defines the common traps that lead to failure; from not allowing yourself to reimagine the possible, mimicking the behaviour that your competition has shown when dealing with change, to doubting yourself and your team. Leading through change requires business leaders to be courageous and to show empathy, both for themselves and their people. With those attributes, this book, which is steeped in behavioural and organizational psychology analysis, catapults you to developing meaningful and long-lasting adaptability and resilience in the face of uncertainty. Join the author in his exploration of transitions, and hear from world-renowned business, academia, arts and social enterprise leaders who share their own dealings with change. They show us the way in how they have grown to manage change for themselves and the people around them. Master transitions and guide your organization through change with this practical toolkit to thriving in uncertainty. Autorid: Andy Craggs | 2 | 37,61 € +0,14 € | Vaata | ||
Kogan Page Ltd Humans at Work: The Art and Practice of Creating the Hybrid Workplace GTIN: 9781398604230 Raamatud "Is your organization strategically prepared for the digital and distributed workplace? Technology, data analytics and artificial intelligence already impact how people work and engage with organizations. A dispersed workforce, greater transparency, social change, generational shift and value chain disruptions are driving new behaviors and expectations from the workplace. Together, these trends are shaping a new era of distributed and digitally enabled network of workers where the work comes to workers instead of the workers going to work. In Humans at Work, employee and workplace experience experts Anna Tavis and Stela Lupushor advocate for the adoption of human-centric practices as a critical and necessary part of adapting work and workplaces to the future of work. Outlining the four factors (digitization of work, distributed workplaces, organizational redesign and changing workforce) driving the dramatic changes in the workplace, each chapter provides examples of how innovative companies are building workplace infrastructure and reshaping norms, serving new markets and adopting new technologies. Filled with examples from both start-ups and established companies, Humans at Work is the workplace leader's guide to building a workplace that creates marketvalue by making work more human"-- Is your organization strategically prepared for the digital and distributed workplace? Technology, data analytics and artificial intelligence already impact how people work and engage with organizations. A dispersed workforce, greater transparency, social change, generational shift and value chain disruptions are driving new behaviors and expectations from the workplace. Together, these trends are shaping a new era of distributed and digitally enabled network of workers where the work comes to workers instead of the workers going to work. In Humans at Work, employee and workplace experience experts Anna Tavis and Stela Lupushor advocate for the adoption of human-centric practices as a critical and necessary part of adapting work and workplaces to the future of work. Outlining the four factors (digitization of work, distributed workplaces, organizational redesign and changing workforce) driving the dramatic changes in the workplace, each chapter provides examples of how innovative companies are building workplace infrastructure and reshaping norms, serving new markets and adopting new technologies. Filled with examples from both start-ups and established companies, Humans at Work is the workplace leader's guide to building a workplace that creates market value by making work more human. Shift your organization's mindset, culture and processes in order to create a human-centric workplace enabled by new technology and organizational design. Autorid: Anna Tavis, Stela Lupushor | 2 | 45,74 € +0,17 € | Vaata | ||
Kogan Page Ltd Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers GTIN: 9781398603615 Raamatud Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context. Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers. Autorid: Rebecca Brooks, Devora Rogers | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Mavericks: How Bold Leadership Changes the World GTIN: 9781398604391 Raamatud Reclaim your power to make positive changes in your organization and beyond by channelling your inner maverick. How many of our business leaders truly embody the change needed in the world of work and beyond? Not nearly enough. This book shows you how to reclaim your power to make a difference, by unleashing your inner maverick. Organizations are where the world's most innovative and impactful talents lie; we have the ingenuity, the technology and the resources to change the world for the better. Discover how to awaken the maverick mindset in you; one that will question, debate and enhance. Mavericks are the key to answering some of the world' most pressing challenges; they don't settle for anything less, and neither should you. Mavericks shows you how being a maverick isn't about shooting from the hip and rocking the boat for the sake of it, it's about demanding better of yourself and your organization for the wider good. In Mavericks, business consultants, London Business School faculty members and authors David Lewis and Jules Goddard guide you through the five characteristics that you can develop to become a maverick leader. From passionate belief, an undeterred attitude, being resourceful, being directional and finally experimenting, these characteristics are the blueprint for you to grow into an iconic and positive change maker. The focus is not on what becoming a leader can do for you, but on what you can do to make the world a better place. Autorid: David Giles Lewis, Jules Goddard, Tamryn Batcheller-Adams | 2 | 37,61 € +0,14 € | Vaata | ||
Kogan Page Ltd Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand GTIN: 9781398606975 Raamatud Respond effectively to day-to-day problems, challenges and incidents to prevent them from developing into a crisis and disrupting your business with this best-practice communications roadmap. Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. Every day, however, they are faced with various types of problems, challenges and incidents, which include customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing a business and impacting consumer confidence. It presents an easy-to-follow blueprint to ensure that identification can effectively move into intervention and action and explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity and attention.Also covering how to build resilience and make effective decisions under pressure, it is supported by tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm. Autorid: Amanda Coleman | 2 | 41,67 € +0,15 € | Vaata | ||
Kogan Page Ltd Deal Paradox: Mergers and Acquisitions Success in the Age of Digital Transformation GTIN: 9781398608115 Raamatud The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges. Taking a dynamic storytelling approach, The Deal Paradox navigates the transition from traditional and ingrained methods to new techniques, showing how AI, big data, and machine learning can be used to generate new opportunities and enable diversity. It walks through the attributes and skills needed in this new landscape and how M&A professionals can build them into their approach, from finding and executing deals to making sure they deliver the desired outcomes. The Deal Paradox draws on 60 years' combined experience of cutting-edge deal making, built on landmark deals ranging from Morgan Stanley's IPO at the height of the 1980s banking boom and Kraft's takeover of Cadbury to key tech deals including the £1bn sale of financial data intelligence company Acuris to ION. Chapters are richly illustrated throughout with real-world examples featuring organizations such as Apple, Google, BP and SoftBank Vision Fund. Autorid: Michel Driessen, Anna Faelten, Scott Moeller | 2 | 55,23 € +0,20 € | Vaata | ||
Kogan Page Ltd Climate Change Enterprise Risk Management: A Practical Guide to Reaching Net Zero Goals GTIN: 9781398608702 Raamatud Develop and execute a resilient climate change enterprise risk strategy that can be tailored to any organization with this essential guide for risk professionals and business leaders. Climate Change Enterprise Risk Management equips readers with a practical roadmap for how organizations can integrate climate change into their enterprise risk strategy. It offers guidance on how to secure a robust framework that can identify and manage climate threats and opportunities for a business, how to increase the visibility of climate risk management activities at board level, and how and when to implement techniques such as thresholds, mitigation strategies, monitoring capabilities and risk appetite metrics. The book covers both existing best practice risk management tools and how they can be adapted for climate enterprise risk management as well as new interdisciplinary tools like stakeholder mapping. Climate Change Enterprise Risk Management is richly supported by global examples, interviews and case studies representing a wide range of companies and industries including the insurance, finance, infrastructure, oil and gas, legal and auditing sectors.This is a must-read for all risk professionals and business leaders involved in developing and executing enterprise risk management and strategy. It will also be valuable reading for students taking modules on enterprise risk management and climate change, sustainable business and risk management. Build and execute resilient risk strategies to manage the business impact of climate change and maximize new opportunities. Autorid: Martin Massey | 2 | 64,72 € +0,23 € | Vaata | ||
Kogan Page Ltd Humanitarian Logistics: Meeting the Challenge of Preparing for and Responding to Disasters and Complex Emergencies 4th Revised edition GTIN: 9781398607149 Raamatud In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and caters to unknown needs.In recent years, a number of global crises have highlighted the critical role that logistics plays in humanitarian response. From the distribution of the COVID-19 vaccine, to the providing of relief to victims of natural disasters, to the bringing of resources to a growing number of migrant crises, there is a vital need to understand how to conduct operations in confused and swiftly changing environments. This multi-contributed title contains chapters from a wide range of academics and practitioners who have worked in these situations, and offers cutting edge research into how these complex problems can be solved.Now in its 4th edition, Humanitarian Logistics is fully updated and contains new chapters on the challenge of obtaining scarce resources in the aftermath of a disaster, sustainability in a HL context, the logistics of the COVID-19 vaccine, the challenges of procurement in HL, a study of the humanitarian service performance system, cash-based HL systems and the interaction of blockchain and HL. Tightly organized by highly qualified editors, this book is essential reading for anyone who needs to understand how to effectively manage supply networks during a rapidly developing emergency. Gain insights into the emerging challenges faced by humanitarian logistics practitioners with suggestions for best practice from world-leading experts and academics. Autorid: Graham Heaslip, Peter Tatham | 2 | 82,35 € +0,31 € | Vaata | ||


















































