Otsing: 139860

Equip your organization with the ability to cope with stress and challenges in the workplace with the third edition of this coaching guide to developing mental resilience.

Kummut Meblocross Rio 2D, tamm/valge värv

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.

Language: English, Binding: Paperback, Number of pages: 304, Publishers: Kogan Page Ltd, ISBN-13: 9781398607521, Date of issue: 2022

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for marketing innovation.

Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade.This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career. Autorid: Patrick Forsyth

Don't let interview nerves get the better of you - present the best version of yourself and be ready for anything to wow your potential employer.Including hundreds of sample interview questions and answers to really help you nail it on the day, Ultimate Interview is the ideal tool to help you relax and show off your best side. The secret to stress-free interviewing is preparation, preparation, preparation, and this book will take you through everything you need to effectively prepare, including:-Understanding your interviewer and what they are looking for-How to highlight the evidence they want to see-How to stand out from the competition-Coping with difficult questions-Telephone, video and assessment centre interviewsThis fully updated 6th edition now contains new and up-to-date advice on the future of work; developing resilience; blind selection processes; and working in the gig economy. Getting a job doesn't have to be painful - let this book help you give the Ultimate Interview.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing. Bring your best self to interviews and land that dream job with this Ultimate interview guide. Autorid: Lynn Williams

Finding the right job can be a job in itself - but this one-stop-shop guide will take you through every step.Covering everything from looking for jobs online to making a fantastic impression at interview, Ultimate Job Search is everything the ambitious job hunter needs. Take the stress out of job-seeking with comprehensive advice on:-Designing your job-search strategy-Building an online profile-Writing a stand-out cv/resume-Sample cover letters to help you sound both authentic and impressive-Giving a winning interview performance-Dealing with rejections and offersNow in its 6th edition, Ultimate Job Search now contains new and up-to-date advice on the changing face of technology in job seeking; avoiding scams and other traps; developing resilience; and the future of work. Let this invaluable guide help you on your way to your next dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing. Land your next dream job with this one-stop-shop for all your job seeking needs - from CVs, cover letters and networking to tests, interviews and offers. Autorid: Lynn Williams

Recognising the importance of diversity, belonging and equity is not enough. This book has the practical guidance needed to think differently and make true inclusion a reality.Edited by Stephen Frost, a leading voice in the Diversity, Equity and Inclusion (DEI) space, this book is a must-have for all those who know that achieving inclusion at work is important but don't know where to start. It covers how to be more inclusive as an individual by changing your mindset and building your cultural intelligence as well as how to develop more inclusive teams by adapting management practice and environments whatever the size or structure of your business. The Key to Inclusion also provides tools, strategies and advice on inclusion at an organizational level through inclusive strategy, leadership, governance, data, systems and processes. Supported by real-world examples, interviews and case studies from BBC, the UK National Health Service (NHS), AstraZeneca and LinkedIn, this book looks beyond inclusion in the present to examine inclusion in the future and particularly in tech, financial services and TV. With chapters from a diverse group of expert voices, this book is crucial reading for all HR professionals and business leaders who are looking to deliver true inclusion as individuals, in their teams, in their organizations and communities. Understand how to build a culture of belonging, embrace diversity and achieve real inclusion as an individual, a team and an organization with this practical guide. Autorid: Stephen Frost

Gain the knowledge and skills you need to create an effective L&D strategy with this essential guide from the HR Fundamentals series. How can learning initiatives contribute to employee and organizational success? This is a practical introduction to the principles of designing and delivering effective training and L&D programmes. Providing diagnostic tools, scenarios and case studies, Learning and Development demonstrates how to link learning to strategic business goals and explores both the benefits and complexities associated with L&D. This updated third edition features a new chapter on designing learning interventions, covering technology-led development and the impact of virtual learning. There is also guidance on making learning and development strategies accessible and inclusive for all employees, and information on metrics that can be used for measuring effectiveness.Learning and Development features guidance in essential areas including identifying L&D needs, selecting the most appropriate types of intervention and the processes of measurement and evaluation. Online resources include extended case studies, an annotated literature review and self-evaluation tools.HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers. Autorid: Rebecca Page-Tickell

Build a profitable investment portfolio with this plain language guide to the basics and beyond of investing. Maximize your chances of investment success with this accessible and profitable guide which pulls away the curtain to put you on a level footing with the professionals - and points out where the pros can get it wrong. Never in history has it been easier for private investors to get involved in the market, and changes in technology, regulation and access to information mean that the advantage experts may have had is fast disappearing. Written by Matthew Partridge, a financial journalist for the UK's leading investment magazine, Investing Explained is filled with real life examples and plain English summaries of research produced by banks and academics to separate fact from fiction when it comes to investment clichés. Investing Explained covers the basics for beginner investors and includes more in-depth advice for those with more experience. Benefit from an overview of behavioural psychology (and how you can profit from the irrational behaviour of others), advice on fintech apps and cryptocurrencies, and the impact of a of a political or economic crisis on your investments. Access the stock market with this invaluable guide and build an investment portfolio which can secure your financial future. Autorid: Matthew Partridge

Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way, Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges. Harness the power of lateral thinking to develop powerful reasoning techniques, challenge assumptions and help you creatively find unexpected solutions to daily problems. Autorid: Paul Sloane

Sparking Success is a fascinating exploration of how you can spark a creative mindset that will lead to dramatic results for both you and your business. Revolutionize your leadership through the book's practical insights, supported by high-profile interviews and insightful case studies.Studies show that 80% of people feel an increasing pressure to be productive rather than creative at work. Sparking Success not only demonstrates how a creative mindset can be instilled in your business; it also highlights how creativity is a hugely valuable tool for productivity and innovation. Whether you're running a small team or a multinational corporation, the art of leadership has transformed dramatically. The traditional approaches to corporate leadership lack the innovation and fluidity required for success in modern-day disruptive markets. In order to succeed, you need to spark a creative outlook that will allow you to adapt to fast-moving trends and innovations.In this book, Adam Kingl investigates the leaders and businesses across a range of industries who are effectively adopting a creative mindset. From media powerhouses such as Netflix and Disney to major manufacturers such as Bosch and Panasonic, the book clarifies the importance of creativity and innovation for business leaders across all sectors. Each of the book's core chapters poses a challenge or opportunity that will trigger an innovative mindset, before providing insights from notable leaders who have overcome creative challenges. Sparking Success is a groundbreaking leadership guide which highlights an innovative approach that will build you into a dynamic, creative and empathetic leader. Uncover your creative spark and discover how it can revolutionize your leadership. Discover the spark of innovation that will transform your leadership through Sparking Success.Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking Success uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success. In order to adapt to fast-moving trends and disruptions in the modern business landscape, you need to spark your creative outlook.In this book, Adam Kingl profiles the business leaders who are redefining themselves as creative pioneers. From media powerhouses such as Pixar and Disney to major manufacturers such as Bosch and Panasonic, this book shows the universal importance of creativity for business leaders across the world. Each of the chapters poses a challenge or opportunity that will help you tap into an innovative mindset, before offering fascinating insights from leaders across the creative industries. Discover how you can become a dynamic, creative and empathetic leader by Sparking Success. Autorid: Adam Kingl

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver.However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point. Apply the lessons from the world's most elite organizations and make customer excellence a habit by creating frictionless and authentic human connections. Autorid: Tim Knight, David Conway

"Most employers will have a workforce where at least 10% of their people will have a visible or invisible disability. And 86% of all disabled people acquire their disability during the course of their working lives. How can businesses create strategies and a company culture that includes all staff? Ensure that your company or organization doesn't become guilty of the soft bigotry of low expectations when it comes to disabled employees and customers. Learn from your disabled staff and consumers and be equipped to be a better and more dynamic organization. Kate Nash, founder of #PURPLELIGHTUP - a global movement which celebrates the economic contribution of employees with disability - will help you understand how any organization can ensure disabled staff and consumers are included and valued. Telling a fascinating story of how to make change happen and recognizing that any kind of transformation requires knowledge, determination and hard yards of campaigning, networking and deal making, you will learn howto build disability confidence throughout your organization. Positively Purple allows disabled workers to claim their rightful place centre stage as just another valuable member of the team"-- Develop an inclusive culture where people can flourish in the world of business while navigating the experience of ill health, disability, accident or injury. Most employers will have a workforce where at least 10% of their people will have a visible or invisible disability. And 86% of all disabled people acquire their disability during the course of their working lives. How can businesses create strategies and a company culture that includes all staff?Ensure that your company or organization doesn't become guilty of the soft bigotry of low expectations when it comes to disabled employees and customers. Learn from your disabled staff and consumers and be equipped to be a better and more dynamic organization.Kate Nash, founder of #PURPLELIGHTUP - a global movement which celebrates the economic contribution of employees with disability - will help you understand how any organization can ensure disabled staff and consumers are included and valued. Telling a fascinating story of how to make change happen and recognizing that any kind of transformation requires knowledge, determination and hard yards of campaigning, networking and deal making, you will learn how to build disability confidence throughout your organization.Positively Purple allows disabled workers to claim their rightful place centre stage as just another valuable member of the team. SHORTLISTED: Business Book Awards 2023 - Diversity, Inclusion & EqualityFor many people with a disability, either visible or invisible, that experience is hard to navigate in the context of work. Champion change, for yourself and others, challenge stigma and become Positively Purple. Sharing a compelling personal story, Kate Nash offers practical advice for how employers can build environments of trust and support for those with disabilities, how employees with disabilities can advocate for themselves and flourish in the workplace and how those without disabilities can be true allies. Don't become guilty of the soft bigotry of low expectations when it comes to disabled colleagues, employees and customers. Build disability confidence and help create spaces where people with disabilities feel valued and included. Autorid: Kate Nash

Value-Driven Data explains how data leaders and managers can develop data-driven opportunities and solutions for their organizations.By focusing on the value of data, Value-Driven Data explores how organizations can understand their business problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for incentivising change.Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI-driven value predictor methodology. The book recognizes different types of data value, ranging from data-based digital transformation to increased monetization, diversity and inclusion, and CSR goals. It explores conundrums such as data for commerce versus data for compassion and data profits versus data privacy. This will be essential reading for data specialists and leaders involved in capturing and executing data value opportunities for organizations and informing data-driven strategy. Translate data into value for your business with this strategic guide to identifying, communicating and developing data solutions and opportunities. Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opportunities. This is essential reading for data specialists, business stakeholders and leaders involved in capturing and executing data value opportunities for organizations and for informing data value strategies. Autorid: Edosa Odaro

Transform enterprise big data into valuable assets with this comprehensive guide to data analysis, data engineering, algorithm design and data architecture. Businesses who can make sense of the huge influx and complexity of data will be the big winners in the information economy. Learning how to fully leverage, analyze and integrate big data can help companies reduce costs, increase operating margins and add income. This comprehensive guide covers all the aspects of transforming enterprise data into value, from the initial set-up of a big data strategy, towards algorithms, architecture and data governance processes. Using a vendor-independent approach, The Enterprise Big Data Framework offers practical advice on how to develop data-driven decision making, detailed data analysis and data engineering techniques.With a focus on business implementation, The Enterprise Big Data Framework includes sections on analysis, engineering, algorithm design and big data architecture, and covers topics such as data preparation and presentation, data modelling, data science, programming languages and machine learning algorithms. Endorsed by leading accreditation and examination institute AMPG International, this book is required reading for the Enterprise Big Data Certifications, which aim to develop excellence in big data practices across the globe. Autorid: Jan-Willem Middelburg

Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.Candidate Experience discusses why talent acquisition is more than just recruitment and provides expert guidance on all the key phases of the experience: attraction, application, interviewing, offer and onboarding. There is clear explanation of how to use data, metrics and KPIs to track and measure candidate experience as well as essential coverage of how to excel at recruitment in a post-Covid world from remote interviewing to surge hiring and identifying the new skills a company needs to thrive. This book takes a strategic approach to candidate experience and offers advice on how to deal with business resistance whether this is due to cost, time, regulation or perceived value.Supported by insights from more than 10 years' of research in the area from over 1,000 companies, practical tools such as a business impact calculator and case studies from organizations including AT&T, Walgreens and Deluxe, this is essential reading for all those responsible for acquiring and engaging the talent the business needs to succeed. Achieve a world class candidate experience with this practical, evidence-based guide to attract, acquire, engage and retain the employees the business needs to succeed. Autorid: Kevin W. Grossman, Adela Schoolderman

WINNER: Choice Reviews - Outstanding Academic Title, 2024 The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the finance industry. Sustainable Investing in Practice provides a pragmatic steer for how finance professionals can navigate the realities of ESG investing so they can achieve the impact they desire. It addresses the obvious problems - a lack of common standards, opaque vocabulary, irrelevant data - that investors face. And it explains the skewed incentives and compromises that have held sustainable investing back. Yet it does not dwell on obstacles and defeat. Instead, it shows readers how to develop sustainable strategies and improve outcomes, covering critical topics such as ESG ratings, data and disclosure policies and multi-asset portfolios, while also documenting successful practices and pointing out how to modify inadequate ones. Packed full of insightful examples, analysis and interviews from expert commentators such as Paul Polman KBE, Richard Curtis OBE, and Gillian Tett, the book provides useful ideas and plans for how to take sustainable finance forward while balancing credibility and commerciality in equal measure. Written by two pioneering leaders within sustainable investing, this is a must-read for every finance professional, investor and regulator-whether they are seeking to fast track their careers, bring commercial and sustainable learning to their organization, or upgrade their understanding of this crucial but complex topic. It will also be of interest to students taking modules on sustainable finance. Autorid: Simon Smiles, James Purcell

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals. Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management. Autorid: Ruth Dowson, Bernadette Albert, Dan Lomax

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way. It ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? In Business Unusual, leading web psychologist Nathalie Nahai details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding. Business Unusual details the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization. Autorid: Nathalie Nahai

Develop mental agility and resilience to take on disruption and navigate change at work and with your teams. If businesses can be agile to survive in an uncertain world, so can you. The future of work requires you to move flexibly and quickly to react to change; that's where your mindset matters. Who wouldn't want to know how to best navigate the choppy waters of change? Resilience is the skill to master for the future of work. The capacity to overcome adversity and, crucially, to learn from experiences and grow, resilience is the tool to have in your business leadership arsenal. From an individual perspective, it will lead to better performance and wellbeing, and for your team, you can positively affect change and build a culture of resilience that permeates your business. In Mindset Matters chartered psychologist and star LinkedIn Learning instructor, Gemma Leigh Roberts, teaches you why mental agility is the key ingredient to developing resilience and how to achieve it. This book will teach you the principles of thriving in uncertainty. From changing perspectives, emotional flexibility, a growth mindset, to cementing your mindset shift in others and your team, you will learn research-backed strategies that will allow you to grow your resilience and use change to your advantage. With energy and speed, you can embrace moments of pivots and ensure you and your business bounce back from whatever the world throws at you next. Autorid: Gemma Leigh Roberts

Work and Employment in a Changing Business Environment is the definitive textbook for the new CIPD Advanced Level 7 module. It provides students with an understanding of the major contemporary trends in the HR business environment and discussion of significant areas of HR and Learning and Development (L&D) activity that derive from or are given additional prominence as a result of environmental developments. It provides students with an understanding of ways in which major, long-term environmental developments affect employment, work and people management in organizations as well as a thorough grounding in current and short-term developments in the people management environment. These areas include globalisation, technology, the economy, labour markets, society, politics, public policy and employment regulation. This book also includes expert coverage of how change, innovation and creativity can promote improvements in organisational productivity. Most importantly, this brand new textbook covers the key elements that students on HR masters courses will need in their future careers including flexibility, agility and resilience. productivity, ethics and values, sustainability, equality, diversity and inclusion, wellbeing and working internationally. Case studies and examples demonstrate how the theory applies in practice and pause and review boxes will help students think critically about the content. Work and Employment in a Changing Business Environment is ideal reading for all postgraduate students on both CIPD and non-CIPD accredited courses. Online supporting resources include powerpoint slides for every chapter. Autorid: Stephen Taylor, Graham Perkins

Threats to an organization's operations, such as fraud, IT disruption or poorly designed products, could result in serious losses. Understand the key components of effective operational risk management with this essential book for risk professionals and students.Fundamentals of Operational Risk Management outlines how to implement a sound operational risk management framework which is embedded in day-to-day business activities. It covers the main operational risk tools including categorisation, risk and control self-assessment and scenario analysis, and explores the importance of risk appetite and tolerance.With case studies of major operational risk events to illustrate each concept, this book demonstrates the value of ORM and how it fits with other types of risk management. There is also guidance on the regulatory treatment of operational risk and the importance of risk culture in any organization. Master the essentials and improve the practice of operational risk management with this comprehensive guide. Grasp the key principles of managing operational risk and learn the value of ORM in protecting organizations from threats and losses. Autorid: Simon Ashby

Ensure the safe and legal operation of your fleet, adapting to the new rules and processes from Brexit, with this comprehensive guide for the UK's transport and haulage sector. Lowe's Transport Manager's and Operator's Handbook 2023 provides a complete overview of the operational guidance governing the UK's road transport operators.With the uncertainty of technological advancement, post-Brexit trade arrangements and various industry crises, it is essential for the UK's road transport operators to have a firm grasp of the processes, rules and regulations that govern their industry. This fully updated 53rd edition covers all aspects of transport legislation relating to goods vehicles and their operators from vehicle registration, maintenance and load management to professional competence, operator training and driver testing. Road traffic law is explained alongside how to ensure safety on the road and at work.Meeting operating standards, keeping up to date with the latest industry changes and complying with the law, all while running sustainable transport operations, has never been simpler with the help of Lowe's Transport Manager's and Operator's Handbook 2023. It is an essential resource for transport managers, fleet operators, owner driver haulers and those working in the industry looking to ensure operational stability and legislative compliance in a turbulent environment. Autorid: Glen Davies

Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it. Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation. Autorid: Tom Goodwin

Achieve digital transformation goals without creating undue risks with this guide to managing cybersecurity from a strategic, business-wide perspective. Balance the benefits of digital transformation with the associated risks with this guide to effectively managing cybersecurity as a strategic business issue. Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate reputation and consumer confidence. Over the past several years, organizations around the world have increasingly come to appreciate the need to address cybersecurity issues from a business perspective, not just from a technical or risk angle. Cybersecurity for Business builds on a set of principles developed with international leaders from technology, government and the boardroom to lay out a clear roadmap of how to meet goals without creating undue cyber risk.This essential guide outlines the true nature of modern cyber risk, and how it can be assessed and managed using modern analytical tools to put cybersecurity in business terms. It then describes the roles and responsibilities each part of the organization has in implementing an effective enterprise-wide cyber risk management program, covering critical issues such as incident response, supply chain management and creating a culture of security. Bringing together a range of experts and senior leaders, this edited collection enables leaders and students to understand how to manage digital transformation and cybersecurity from a business perspective. Autorid: Larry Clinton

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail. Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing. Autorid: Rachel Lawes

"The way we work has changed and a strong and supportive company culture is key for success. When employees are working remotely, even if only occasionally, HR professionals and business leaders need to think differently. Practitioners now need to motivate their workforce, support talent development, ensure an inclusive environment and protect their employees' mental health, all without being in the same physical space. A strong and effective company culture that is built specifically with this purpose in mind is key. Remote Workplace Culture is a practical guide that shows how to achieve this and explains why simply replicating what used to happen in the office in a virtual environment doesn't work. This book shows how a strong culture for remote workers helps attract the best talent, whether this is nationally or globally and also explains how to prioritize inclusion. There is also specific guidance on wellbeing initiatives, how to replace social learning in a partially remote working culture and how to avoid common pitfalls such as an overreliance on technology, the blurring of work/life boundaries and a misunderstanding of remote working etiquette. Supported by case studies from global organizations including Facebook, the BBC, Trello Inc and Direct Line Insurance, this is essential reading for all HR professionals and business leaders needing to develop strong company culture in the new world of work"-- Build an effective company culture for a partially or entirely remote workforce that drives employee wellbeing, motivation and overall business results. The way we work has changed and a strong and supportive company culture is key for success. When employees are working remotely, even if only occasionally, HR professionals and business leaders need to think differently. Practitioners now need to motivate their workforce, support talent development, ensure an inclusive environment and protect their employees' mental health, all without being in the same physical space. A strong and effective company culture that is built specifically with this purpose in mind is key. Remote Workplace Culture is a practical guide that shows how to achieve this and explains why simply replicating what used to happen in the office in a virtual environment doesn't work. This book shows how a strong culture for remote workers helps attract the best talent, whether this is nationally or globally and also explains how to prioritize inclusion. There is also specific guidance on wellbeing initiatives, how to replace social learning in a partially remote working culture and how to avoid common pitfalls such as an overreliance on technology, the blurring of work/life boundaries and a misunderstanding of remote working etiquette. Supported by case studies from global organizations including from BBC, Salesforce, leading financial services brands and law firms, this is essential reading for all HR professionals and business leaders needing to develop strong company culture in the new world of work. Autorid: Sean O'Meara, Cary Cooper

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals. Autorid: Julie Atherton

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty. Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it actually takes to support its values, including sustainability initiatives.Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change.Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, Dick's Sporting Goods and South by Southwest (SXSW), this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world. Autorid: Sandy Skees

Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.The book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the 'invisible' cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing. Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers. Autorid: Mark Wickersham

"Remote working and virtual business practices are now embedded in companies across all industries. Learn the best practices and skills needed to effectively manage your team with this guide to virtual leadership. Virtual Leadership offers straightforward and proven methods for developing strategies to lead virtual teams. This guide for the modern leader explains how to optimize productivity and drive engagement by addressing common challenges, such as creating cohesive teams, working across time zones and cultures and handling offline distractions. Clear guidance is offered on how to lead in and outside of meetings to ensure that those working remotely are effectively steered. The fully revised second edition provides key information on the latest developments in virtual leadership and how to lead team members adopting a hybrid working approach (partly virtual but not entirely) in detail. New cases studies from education, community, healthcare and government also feature to highlight insights that can be taken from other fields. Leading virtual teams requires a new set of skills and a facilitative leadership approach, Virtual Leadership is here to help"-- Lead confidently and maximize the potential of your virtual team with this guide to the skills and techniques needed to succeed remotely. Remote working and virtual business practices are now embedded in companies across all industries. Learn the best practices and skills needed to effectively manage your team with this guide to virtual leadership. Virtual Leadership offers straightforward and proven methods for developing strategies to lead virtual teams. This guide for the modern leader explains how to optimize productivity and drive engagement by addressing common challenges, such as creating cohesive teams, working across time zones and cultures and handling offline distractions. Clear guidance is offered on how to lead in and outside of meetings to ensure that those working remotely are effectively steered.The fully revised second edition provides key information on the latest developments in virtual leadership and how to lead team members adopting a hybrid working approach (partly virtual but not entirely) in detail. New cases studies from education, community, healthcare and government also feature to highlight insights that can be taken from other fields. Leading virtual teams requires a new set of skills and a facilitative leadership approach, Virtual Leadership is here to help. Autorid: Penny Pullan

Use the expert advice and global case studies in this book to support employee health and wellbeing both during and after a health, economic or social crisis. During the Covid-19 pandemic, almost half of Americans reported that the crisis had a negative effect on their mental health. In the UK, the financial crisis of 2008 resulted in a rise in stress and anxiety and a decline in physical health. When dealing with a crisis, a business will consider the resilience of its structures and processes or the impact on forecasts and budgets but what about their people? Without a supported, engaged and motivated workforce, the business won't be able to achieve its crisis recovery plans. Managing Workplace Health and Wellbeing During a Crisis is a practical guide for all HR professionals and those responsible for talent management. It covers how to deal with employee stress and burnout as well as how to drive engagement, motivation and morale during unsettled times. There is expert guidance on how to deal with role and responsibility changes and explains how to improve productivity through effective employee communication. Supported by case studies from companies including Microsoft, Marks and Spencer, GlaxoSmithKline, Rolls-Royce and Twitter, this book equips readers to deal with a crisis as it is happening and implement longer term post-crisis strategies. Written by an expert author team including Professor Sir Cary Cooper, Chair of the National Board of Health and Wellbeing at Work, this is necessary reading for all professionals needing to deal with the health and wellbeing of their workforce in any crisis that may arise. Autorid: Cary Cooper, Ian Hesketh

Effective negotiations lead to sustainable partnerships, help both parties to achieve higher goals than they would alone and allow organizations to avoid the costly price of conflict. This book outlines a simple and powerful method of negotiating, either in person or virtually.The Practical Negotiation Handbook outlines a tried and tested five-step process for negotiating lasting agreements, with best practice case examples, checklists and tools. This thoroughly practical guide brings together over 25 years of the author's experience negotiating in a variety of countries and contexts to give you the confidence to negotiate any kind of contract or agreement, large or small.Using a 'solution-focused' approach which centres around preferred outcomes rather than conflicts, and on questioning and listening to the other party rather than trying to convince or impose and making assumptions, this pragmatic book will help build your profile as an ethical and respected negotiator. From contextual analysis and goal preparation to the importance of communication and building an offer, it cuts through the theory and clearly outlines the skills needed to influence the outcome and implementation of any negotiation.

Strategic workforce planning can often be complex and technical, so how can organizations demystify the processes to effectively prepare for current and future workforce requirements?Strategic Workforce Planning is a comprehensive guide that explains what it is, why it's necessary and most importantly, how to do it. It enables HR professionals to understand and resolve core business matters, from analysing future hiring demand to prioritizing investments like training and development. It also covers how to manage the impact of artificial intelligence (AI), automation and machine learning on the global workforce.This fully updated second edition features a new chapter on remote working strategies and operational workforce planning, as well as new and updated case studies and material on workforce planning in a downturn and for Diversity and Inclusion. Providing fresh perspectives alongside the fundamental theory, Strategic Workforce Planning is essential reading for practitioners of all levels of experience looking to align people strategy with company strategy and maintain competitive advantage.

Have you ever wondered what has made Mercedes the undisputed kings of Formula One? Do you want to know how Lewis Hamilton has managed to exceed legendary driver Michael Schumacher's record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy?In this riveting insider's account of nearly 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills. You also need to bring in the ability to design, manufacture, develop and launch a constantly improving high-technology product, constantly working to immoveable deadlines with an immense supply chain and tight regulations.The Business of Winning sets out a one-stop management guide for business leaders keen to emulate this high-speed, high-impact approach to business. This entirely revised new edition unveils how Formula One is using new technologies to finesse the most minute of details, whilst reaching new audiences, playing its part in sustainability with the aim of being carbon neutral by 2030 and showing the way to diversity and inclusion.

Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities.Mastering the Circular Economy is an introduction to circularity from a business and value chain management perspective. With many reflections and exercises throughout, the book draws a direct link between relevant recent theory and practice and offers students and practitioners a deeper understanding of the topic. It looks at both the macro and micro context of the circular economy, from the government and societal view to the impact of new business models in an individual company.Starting from the corporate imperative of moving from linear to circular business models, Mastering the Circular Economy covers the associated opportunities and challenges for organizations, from regulation and risk to value chain collaboration, reverse logistics and product quality. Part two of the book helps students to pull together everything they've learned and see how the concepts play out in the real world by guiding them through application in the online business simulation game The Blue Connection (free basic access is included with the book). Readers are continuously asked to reflect on the choices they would make in different roles to demonstrate a full understanding of the strategic and operational implications of the circular economy.