Otsing: 16478

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete. It's time to get ready for a brand-new world. Start here. Autorid: Adam Brotman, Andy Sack

What will you do when your AI misbehaves?The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk?Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn't explain why the black box made the decision it did.In this environment, AI ethics isn't merely an academic curiosity, it's a business necessity. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale.And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman's clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling the big three ethical risks with AI—bias, explainability, and privacy—and tells you what to do (and what not to do) to mitigate them.With practical approaches to everything from writing a strong statement of AI ethics principles to creating teams that effectively evaluate ethical risks, Ethical Machines is the one guide you need to ensure your AI advances your company's objectives instead of undermining them. Autorid: Reid Blackman

For readers of Sapiens and Homo Deus and viewers of The Social Dilemma, psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions facing our species: Will we use artificial intelligence to improve the way we work and live, or will we allow it to alienate us? It's no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our potential partners. Retailers are using AI to predict our behavior and desires. Rogue actors are using AI to persuade us with bots and misinformation. Companies are using AI to hire usor not. In I, Human psychologist Tomas Chamorro-Premuzic takes readers on an enthralling and eye-opening journey across the AI landscape. Though AI has the potential to change our lives for the better, he argues, AI is also worsening our bad tendencies, making us more distracted, selfish, biased, narcissistic, entitled, predictable, and impatient. It doesn't have to be this way. Filled with fascinating insights about human behavior and our complicated relationship with technology, I, Human will help us stand out and thrive when many of our decisions are being made for us. To do so, we'll need to double down on our curiosity, adaptability, and emotional intelligence while relying on the lost virtues of empathy, humility, and self-control. This is just the beginning. As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Industrial Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with people. It's up to us to adapt and determine how we want to live and work. The choice is ours. What will we decide? Autorid: Tomas Chamorro-Premuzic

"A year of HBR's essential thinking on tech-all in one place. From quantum computing to VR training and from 3D printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating-and to avoid falling victim to disruption? The Year in Tech, 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind?"-- A year of HBR's essential thinking on tech&#8212all in one place.From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating&#8212and avoid falling victim to disruption?The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues&#8212blockchain, cybersecurity, AI, and more&#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas&#8212and prepare you and your company for the future. Autorid: Harvard Business Review, Larry Downes, Jeanne C. Meister, David B. Yoffie, Maelle Gavet

Is your workplace toxic?Toxic workplaces take many forms. Whether you're dealing with a narcissistic boss, a backstabbing colleague, endless microaggressions, or a culture of overwork and burnout, it can feel impossible to know what to do. Should you address the issue directly, play office politics, go to HR, or just keep your head down?The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while maintaining your mental health and self-respect through some of the toughest interpersonal challenges you'll face at work.You'll learn how to:Recognize what's fixableHelp bring problems to lightKeep your performance upProtect your reputation and your careerPrevent a toxic culture from infecting your teamRebuild trust and psychological safetyMove on if you choose, without burning bridgesArm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. Autorid: Harvard Business Review

"After growing up in rural, middle-class families in North Carolina and Wisconsin and moving to New York to scale the heights of the corporate ladders in advertising, healthcare, and media, Brent Ridge and Josh Kilmer-Purcell returned to their roots and launched Beekman 1802 in one of New York State's poorest counties, with no funding in the middle of a punishing recession. They didn't have much of a business plan. But they did know a few things: they wanted to build a truly good company. They wanted to sell high-quality beauty and skincare products made from goat's milk that would enrich their customers' lives. They wanted to make the world a better place by spreading kindness. And they wanted to build a business that would last. Beekman 1802 is recognized as one of America's most esteemed beauty and lifestyle brands. But it wasn't built on current management fads; it was built on timeless proverbs that Brent's and Josh's parents and grandparents had taught them-the "greatest of all time" principles forgood living that also can be applied to any business. For the first time, the authors present the twelve principles that made the greatest difference in the growth of Beekman 1802 and show how they are relevant for anyone seeking to run an enduring business of their own or harness the entrepreneurial spirit to rise within a big corporation. Packed with anecdotes from Brent's and Josh's own experiences, insights from other successful entrepreneurs, compelling social science research, and a lot of practical advice, GOAT Wisdom is more than a business guide-it's a source of inspiration. Part All I Really Needed to Know I Learned in Kindergarten and part Chicken Soup for the Soul, everyone from dreamers and humble hustlers to entrepreneurs and corporate intrapreneurs will find this wisdom to be insightful and refreshing"-- Twelve timeless principles for building a business, from the founders of Beekman 1802.Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status.If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802.Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them—the "greatest of all time" principles for good living that can also be used as a foundation for any business.In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without. Autorid: Brent Ridge, Josh Kilmer-Purcell

"Today's headlines are full of employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, and discoveries of child labor in supply chains. We've traveled far and fast from the old world of business ethics, where black-and-white concerns about bribery and fraud could be addressed with rules and processes. Simply maximizing shareholder value while not breaking the law is no longer an option, but we've never been so confused about what it means to do the right thing. In this eye-opening, indispensable book, NYU ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as a legal and reputational defense mechanism. Leaders at Davos and the Business Roundtable have called for a new corporate responsibility paradigm, but how to implement their ideas remains an open question as organizations struggle in an atmosphere of heightened expectations and intense suspicion. Offering vivid stories and examples, Taylor brings this complex, risky environment alive to provide a blueprint for how leaders should rethink and reshape their practices. How can CEOs cut through the noise to set robust environmental and social priorities? Whenshould they speak out on contentious social and political issues, and how? What does it really take to build a healthy organizational culture? How are we to approach corporate values when society is so divided? Higher Ground will show leaders how business can navigate this messy paradigm shift, build trust, and achieve long-term strategic advantage in a turbulent world"-- An indispensable guide to help companies navigate the new era of ethical challenges and risks in a volatile global landscape.Today's headlines teem with employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, public outrage over corruption in business, and discoveries of child labor in supply chains. We've traveled far and fast from the old world of business ethics, where black-and-white concerns about bribery and fraud could be addressed via rules and processes. Simply maximizing shareholder value while not breaking the law is no longer a tenable approach, but we've never been so confused about what it means to do the right thing—and why it's so important.In this eye-opening, essential book, NYU Stern ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as merely a legal and reputational defense mechanism. Leaders at Davos and the Business Roundtable have called for a new corporate responsibility paradigm, but organizations struggle to implement these ideas in an atmosphere of heightened expectations and intense suspicion. Offering vivid stories and examples from years working in anti-corruption and advising companies on ethics, Taylor brings this complex, risky environment alive to provide a blueprint for how leaders can rethink and reshape their practices. How can CEOs cut through the noise to set robust environmental and social priorities? When should they speak out on contentious social and political issues—and how? What does it really take to build a healthy organizational culture? How are we to approach corporate values when society itself is so divided?Higher Ground shows leaders how business can navigate this messy paradigm shift, build trust, and achieve long-term strategic advantage in a turbulent world. Autorid: Alison Taylor

Help your people feel more valued and motivated at work.Psychological safety is at the heart of an effective team. Without it, people would feel stifled. Individuals would fear speaking up, taking risks, failing, or even bringing their full selves to work. But with psychological safety—and the trust and acceptance that comes with it—your team can reach new levels of performance, growth, and inclusion.This book offers leaders a rich understanding of the concept of psychological safety. Using key themes of emotional intelligence, including empathy, compassion, and self-awareness, it provides expert advice on how to assess the level of psychological safety on your team, fill any gaps so that everyone feels a sense of belonging, and ensure every person can fully engage with those around them.How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. Autorid: Harvard Business Review, Amy C. Edmondson, Daisy Auger-Dominguez, Erica Keswin, Ron Carucci

Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers in the form of disagreement over how the brand should be used, what it stands for, and who it should serve. In these instances, the growth of one customer segment within your brand threatens to drive away your current customers.Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers?Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships. With a fresh, simple framework for driving sustainable brand growth, Wilson and Hamilton introduce the novel, and essential discipline of Segment Relationship Management (SRM), to show you how to better manage your marketing mix for different customer segments, and to recognize when inviting a new customer segment into the fold might cause a riff.Here you'll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments to acquire, retain, and delight customers. The Growth Dilemma is your roadmap to brand growth. Autorid: Annie Wilson, Ryan Hamilton

An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers. Today's consumers demand more than productsthey crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companiesranging from Adidas and Puma to NASCAR and UnileverBergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures. Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave. Autorid: Bastian Bergmann

Scared to take her very first flight when she hears a mysterious sound from deep in her cave, Fiona wants to investigate, but to finally fly, she will have to unlock a secret hidden inside herself. Scared to take her very first flight when she hears a mysterious sound from deep in her cave, Fiona wants to investigate, but to finally fly, she will have to unlock a secret hidden inside herself. Illustrations. A sweet, fun, and informative picture book about bat echolocation for kids 3-7. Written by a scientist who works with bats in his everyday life!It's time for Fiona the fruit bat to take her very first flight, but she's scared. How will she fly when she can't see in the dark? Mama just says, "listen." But how will listening help her to see? Then she hears a mysterious sound from deep in her cave. To find out what's making that noise—and to finally fly—Fiona will have to unlock a secret hidden inside herself.Written by biologist and bestselling author Dan Riskin, and rooted in the real-life biology of short-tailed fruit bats, this adorable story features:The fascinating science behind echolocation, including backmatter pages with information on fruit bats from the author.A comforting message to help kids scared of the dark: Alongside Fiona, they'll learn there's nothing to be scared of!A celebration of self-confidence and independence: Shows readers the amazing things they can accomplish all on their own.Accompanied by delightful illustrations from Rachel Qiuqi, Fiona the Fruit Bat is a touching tale about overcoming the fear of new experiences and finding the courage to listen to your own voice. Autorid: Dan Riskin, Rachel Qiuqi

""Just be yourself" might be the worst advice you've ever received. For years, we've been told that authenticity is the key to success-that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts. There's just one problem: science says it's wrong. Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on "true selves" undermines both individual and organizational success, not to mention empathy and prosocial behavior. The most successful people aren't those who rigidly "stay true to themselves"-they're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we don't just advance our careers-we become better humans: Our moral compass strengthens. Our emotional intelligence deepens; Our leadership abilities soar; Our relationships flourish; Our personal growth accelerates. Blending cutting-edge psychology with razor-sharp cultural critique, Don't Be Yourself doesn't just challenge conventional wisdom-it offers a playbook for long-lasting career success"-- Provided by publisher. The surprising science of why being authentic holds you back—from the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It)."Just be yourself" might be the worst advice you've ever received.For years, we've been told that authenticity is the key to success—that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.There's just one problem: science says it's wrong.Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on "true selves" undermines both individual and organizational success, not to mention empathy and prosocial behavior.The most successful people aren't those who rigidly "stay true to themselves"—they're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we don't just advance our careers—we become better humans:Our moral compass strengthens.Our emotional intelligence deepens.Our leadership abilities soar.Our relationships flourish.Our personal growth accelerates.Blending cutting-edge psychology with razor-sharp cultural critique, Don't Be Yourself doesn't just challenge conventional wisdom—it offers a playbook for long-lasting career success. Autorid: Tomas Chamorro-Premuzic

AI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed quickly or need a refresher, or you're working with an AI expert for the first time, the HBR Guide to AI Basics for Managers will give you the information and skills you need to succeed.You'll learn how to:Understand key AI terms and conceptsRecognize which of your projects would benefit from AIWork more effectively with your data teamHire the right AI vendors and consultantsDeal with ethical risks before they ariseScale AI across your organizationArm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. Autorid: Harvard Business Review

Find success in a workplace dominated by men.Sexism. Self-doubt. Invisibility. When you're one of the only women in your workplace, it can be difficult to gain your footing. Organizations need to change, but in the meantime, women can find success in these settings—and even flourish in them.Thriving in a Male-Dominated Workplace provides the advice you need to ensure your professional growth in roles and industries that have traditionally been filled by and controlled by men. From connecting with the right people to growing your confidence to fighting back against bias, you'll be able to establish your credibility and be seen by your colleagues as the expert you are.This book will inspire you to:Find support across the organizationOvercome impostor syndrome and self-doubtSpeak up for yourself and your accomplishmentsBuild a better culture—once and for allThe HBR Women at Work series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name and related articles, stories, and research, these books provide inspiration and advice for taking on topics at work like inequity, advancement, and building community. Featuring detailed discussion guides, this series will help you spark important conversations about where we're at and how to move forward. Autorid: Harvard Business Review, Stacey Abrams, Lara Hodgson, Joseph Grenny, Michelle P. King

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you should be doing business. There's a better way--"value creation"--in which supplier and customer collaborate as partners to build joint strategies and grow together. If you can escape the product-centric mindset of value sellers and put customers at the heart of your sales strategy, results will follow. What kind of results? The authors' own data shows that customers who get value creation right can double account values in three years. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the framework, called Triple Fit Strategy, for helping you move to value creation. Their process, along with their Triple Fit Canvas tool, ensures a fit between customer and supplier across three areas: planning, execution, and resources. It's a proven approach they've implemented with many B2B companies over twenty years and validated with data from those engagements. This breakthrough approach has the power to transform B2B businesses, better aligning them with customers, creating better internal organization, and uncovering new opportunities for growth. Your journey to becoming a value creator starts here"-- It's time for companies to rethink their growth logic.Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years.What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.Triple Fit Strategy is a breakthrough approach to strategy and sales, with the power to transform businesses. Your journey to becoming a value creator starts here.For more information about Triple Fit Strategy around the world, please visit the official website: triplefitstrategy.com. Autorid: Christoph Senn, Mehak Gandhi

A kaleidoscopic look at how eleven disruptive innovations—including the iPhone, transistor, disposable diapers, and Julia Child’s The Art of French Cooking—reshaped industries and societies, propelling humanity toward new frontiers.From gunpowder to generative AI, the forces of disruption are repeatedly rewriting the rules of business, society, and human possibility. But what really drives these revolutionary changes?In Epic Disruptions, innovation expert Scott Anthony masterfully weaves together the fascinating stories behind history's most transformative disruptions—from ninth-century China to twenty-first-century Silicon Valley. Through eleven pivotal innovations, including the printing press, mass-produced automobiles, the McDonald's revolutionary food system, and the iPhone, Anthony reveals the hidden patterns behind world-changing breakthroughs.But Epic Disruptions goes beyond just celebrating invention. Through vivid storytelling and sharp analysis, Anthony introduces the iconoclasts who dared to think differently—the Renaissance-era scientists, French-cooking enthusiasts, and corporate visionaries who saw opportunities others missed. He decodes how genuine disruption actually happens, stripping away the mythology.As artificial intelligence and other technologies promise to unleash another wave of transformation, Epic Disruptions arrives at the perfect moment—offering innovators and curious readers a page-turning exploration of how radical change reshapes industries, launches new powers, and, yes, occasionally changes everything. Autorid: Scott D. Anthony

Innovation doesn't just happen. You need to lead it. Discover the three critical roles leaders must play in driving—and scaling—innovation.Constant tech disruption. Unrelenting economic volatility. Radically shifting demographics and work norms. More than ever, we need to innovate amid these daunting global challenges. But do we have the leaders—and the leadership—it takes to make this innovation happen successfully?Yes, we do. As preeminent leadership scholar Linda Hill, Harvard researcher Emily Tedards, and former Microsoft innovation executive Jason Wild show in this powerful book, there are indeed exemplary leaders to learn from—and in Genius at Scale, the authors present stories of such leaders in fascinating detail, not only igniting your imagination but providing inspiring and instructive models to follow. Hill's award-winning last book, Collective Genius, began the crucial task of showing how successful innovation doesn't just happen—it needs to be led. Now, Genius at Scale breaks new ground, highlighting that moving from generating new ideas to actually scaling them involves co-creation—collaborating, experimenting, and learning with others both inside and beyond the boundaries of the organization. This requires three distinct types of leadership mindset and behaviors:Leader as Architect: shaping culture and capabilities for co-creationLeader as Bridger: building partnerships across groups and organizationsLeader as Catalyst: cultivating and activating movements across ecosystemsThe authors vividly profile these three types of leaders with individuals from all kinds of companies, across private and public sectors—from high tech to hospitals to consumer products—who illustrate the mindset and skills needed for leading in a world more uncertain and challenging than ever before.Genius at Scale provides an essential guide for any current or aspiring leader in mastering the art and practice of innovation. Autorid: Linda A. Hill, Emily Tedards, Jason Wild

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Ruumi- või rõdujagaja, mida saab kasutada ka ronitaimede alusena, sobib ideaalselt taimedele toeks ja pakub neile piisavalt ruumi, et oma võrseid sirutada. Ronitaimede alus on valmistatud toekast kuusepuidust, muutes selle vastupidavaks ja seda saab kasutada õues. Puidust ronitaimede alus pakub roosidele ja teistele ronitaimedele piisavat tuge. Seda võib kasutada ka ruumijagajana, mis loob privaatsuse ja mugavustunde. Lisaks võib puidust võre ruumi säästmiseks kokku voltida, kui seda ei kasutata. Pange tähele, et puit on naturaalne toode ning sellel võib esineda defekte.• Tarne 5–7 päeva kõikjale Eestis • Turvalised maksemeetodid: Paypal, pangaülekanne, deebet- ja krediitkaardid, Trustly • Uhiuus toode. 2-aastane garantii sularahas kohaletoimetamise

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1647813, KRD02, KUMHO, Veoautorehvid, Regionaalne, Vedu, 3PMSF, 132/130M, märgistus: kütusesäästlikkus - E; haarduvus märjal - B; veeremüra ja takistuse mõõtmise klass - 76 dB (B) haarduvus lumes - Ja