Linear Algebra And Matrix Theory Are Among The Most Important And Most Frequently Applied Branches Of Mathematics. They Are Especially Important In Solving Engineering And Economic Models, Where Either The Model Is Assumed Linear, Or The Nonlinear Model Is Approximated By A Linear Model, And The Resulting Linear Model Is Examined. This Book Is Mainly A Textbook, That Covers A One Semester Upper Division Course Or A Two Semester Lower Division Course On The Subject. The Second Edition Will Be An Extended And Modernized Version Of The First Edition. We Added Some New Theoretical Topics And Some New Applications From Fields Other Than Economics. We Also Added More Difficult Exercises At The End Of Each Chapter Which Require Deep Understanding Of The Theoretical Issues. We Also Modernized Some Proofs In The Theoretical Discussions Which Give Better Overview Of The Study Material. In Preparing The Manuscript We Also Corrected The Typos And Errors, So The Second Edition Will Be A Corrected, Extended And Modernized New Version Of The First Edition. Autorid: Ferenc Szidarovszky, Sandor Molnar, Mark Molnar
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth. Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets"-- Autorid: Ashok Charan
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price, and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch. Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising. The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners. Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy"-- Autorid: Ashok Charan
This book focuses on the connotation and the basic structure of smart supply chain finance and on this basis, systematically explores the elements of smart supply chain finance innovation, and further proposes a five-dimensional model for the realization of smart supply chain finance-SMART. The book also explores the risk management issues of smart supply chain finance from the perspective of industrial risk management.
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age. The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks - Facebook, Twitter, Instagram, YouTube and LinkedIn. Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects. Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising. The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans"-- Autorid: Ashok Charan
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume IV is divided into two parts - Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management. The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted. The sales and distribution chapter covers five key managerial objectives - building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade. The retail analyticschapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data. Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing. Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis"-- Autorid: Ashok Charan
The book covers different aspects of mathematical methods for Physics. It is designed for graduate courses but a part of it can also be used by undergraduate students. The leitmotiv of the book is the search for a common mathematical framework for a wide class of apparently disparate physical phenomena. An important role, within this respect, is provided by a nonconventional formulation of special functions and polynomials. The proposed methods simplify the understanding of the relevant technicalities and yield a unifying view to their applications in Physics as well as other branches of science.The chapters are not organized through the mathematical study of specific problems in Physics, rather they are suggested by the formalism itself. For example, it is shown how the matrix formalism is useful to treat ray Optics, atomic systems evolution, QED, QCD and Feynman diagrams. The methods presented here are simple but rigorous. They allow a fairly substantive tool of analysis for a variety of topics and are useful for beginners as well as the more experienced researchers. Autorid: Danilo Babusci, Giuseppe Dattoli, Silvia Licciardi, Elio Sabia
The book provides a single compact source for undergraduate and graduate students and professional physicists who want to understand the essentials of supersymmetric quantum mechanics (Susyqm). The text contains a large selection of examples, problems, and solutions that illustrate the fundamentals of Susyqm and its applications. It is richly illustrated with figures and contains an attractive and relevant list of topics. This is the first such text which will be directed to undergraduates. Our approach is to provide a self-contained exposition, which begins with a review of the relevant introductory quantum mechanics, then segues into SUSYQM. We concentrate on the essentials, both in the chapters developing the architecture, and in the later chapters of applications. While the text is designed to be accessible to undergraduate students, it should also be useful to graduate students and to researchers in the field. The text contains a large selection of examples and problems that illustrate the ideas and their applications. It is richly illustrated with figures that we have designed and produced. We have selected an attractive and relevant list of topics. Autorid: Asim Gangopadhyaya, Jeffry V Mallow, Constantin Rasinariu
Written for students taking either the University of Cambridge Advanced Level examinations or the International Baccalaureate examinations, this guidebook covers essential topics and concepts under both stipulated chemistry syllabi. The book is written in such a way as to guide the reader through the understanding and applications of essential chemical concepts using the problem-solving approach. The authors have also retained the popular discourse feature from their previous two books Understanding Advanced Physical Inorganic Chemistry and Understanding Advanced Organic and Analytical Chemistry to help the learners better understand and see for themselves, how the concepts should be applied during solving problems. Based on the Socratic Method, questions are implanted throughout the book to help facilitate the reader's development in forming logical conclusions of the concepts and the way they are being applied to explain the problems. In addition, the authors have also included important summaries and concept maps to help the learners to recall, remember, reinforce, and apply the fundamental chemical concepts in a simple way. Autorid: Kim Seng Chan, Jeanne Tan
The Single-Well Push-Pull (SWPP) Test has been widely used to estimate aquifer parameters associated with reactive solute transport and geothermal transport in the subsurface due to its low cost and high efficiency.Art of Single-Well Push-Pull Test presents the latest achievements of SWPP in the radial dispersion. It provides the latest SWPP models, analytical solutions, numerical solutions and experimental data, and delves into the intricacies of SWPP testing, presenting cutting-edge models, analytical and numerical solutions, and field application. Among its offerings, the book highlights SWPP models that account for various factors such as mixing effects in the wellbore, skin effects around the well, intro-well hydraulics, aquitard influence, and non-Darcian behaviors within the aquifer.This book is a great toolkit for both practitioners and researchers. It provides readers with the knowledge and tools required to develop and refine SWPP models, and enhance SWPP data interpretation. Autorid: Quanrong Wang, Hongbin Zhan, Wenguang Shi
When Alice runs away from home to look for her lost dog, little she knows that she may never return. She stumbles upon the kingdom of Dog-Land, an alternate world where dogs are the masters, and humans, their pets. Under the crimson sky of this misshapen realm, the sprightly ten-year-old begins her true journey - of discovering what it truly means to be human - as she seeks a way back to our world. *More info at: johnytay.net
This book is a graphic introduction to how chemistry developed, from ancient times to now. Led by cartoon host, Ben Zene with occasional interjections by eccentric Greek philosopher Democritus readers learn about ancient Greek and Chinese elements, alchemists, and the development of chemistry as we know it today, from Robert Boyle and Antoine Lavoisier, from Elizabeth Fulhame and John Dalton, to Jöns Jakob Berzelius and Friedrich Wöhler, to Rosalind Franklin, Linus Pauling, and Mario Molina. The book delves into topics like nanochemistry, environmental chemistry, and how the structure of atoms and molecules was uncovered, all with good humor, bright colors, and lively drawings. There are occasional sidebars on chemical-related history and the arts, and factoids such as how President of the USA Herbert Hoover and President of Israel Chaim Weizmann influenced chemistry, how personal politics may have denied Gilbert Lewis the Nobel Prize, a Japanese tale of intrigue mingling with chemistry, and which chemist was the first living person to have an element named for him.Related Link(s) Autorid: Stephen M Cohen
This book contains the exercises from the classical mechanics text Lagrangian and Hamiltonian Mechanics, together with their complete solutions. It is intended primarily for instructors who are using Lagrangian and Hamiltonian Mechanics in their course, but it may also be used, together with that text, by those who are studying mechanics on their own.
"What singles this book out is the sheer diversity of instruments covered this is a very welcome book. It is fair to say that the science of percussion instruments would not have advanced anywhere near so far without the tireless enthusiasm and passion of Rossing and his students."Nature, 2001"It forms a very nice survey work on an entire class of musical instruments I recommend it to anyone interested in acoustics and the physics of musical instruments."American Journal of Physics, Sept 2001
Decode a secret message, unscramble virus patterns, wind your way through a food maze, colour in safe distancing scenes, learn how to wear a mask properly, and more with Coronavirus: An Activity Book on How to Stay Healthy and Strong!When coronavirus hit the world in 2020, life as we knew it was turned upside down. Sudden new changes to our way of life were introduced. However, young children may not yet understand how coronavirus affects them. This activity book was created to help them to understand what is happening in the world by presenting the coronavirus and its effects in a child-friendly way. Through various fun activities, children can learn what the virus is, and how they can protect themselves against it.Coronavirus: An Activity Book on How to Stay Healthy and Strong features 35 activities for children. The book explores the topic of staying healthy and strong through literacy, numeracy, and arts and crafts activities. Let it spark useful conversations about the pandemic and viruses, and more importantly, how to build healthy habits and stay safe!Coronavirus: An Activity Book on How to Stay Healthy and Strong was awarded the Finalist Award for 'Activity Books (all Ages)' for the Next Generation Indie Book Awards 2021. Autorid: Subbarao Gorantla
From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fad
Prime Numbers, Friends Who Give Problems is written as a trialogue, with two persons who are interested in prime numbers asking the author, Papa Paulo, intelligent questions. Starting at a very elementary level, the book advances steadily, covering all imp
This is a calculus-based textbook on general physics. It contains all the major subjects covered in an intermediate or advanced course on general physics. It also embraces the most recent developments in science and technology. With this book, students can have a better understanding of physics principles and a broad view on the applications of ...
This book focuses on the unifying power of the geometrical language in bringing together concepts from many different areas of physics, ranging from classical physics to the theories describing the four fundamental interactions of Nature -- gravitational,
This book explains how pathogenic bacteria cause diseases, how the human immune system launches timely and effective defense mechanisms against bacterial infection, why the discovery and application of penicillin and streptomycin are so important, how scie
The book offers a good introduction to topology through solved exercises. It is mainly intended for undergraduate students. Most exercises are given with detailed solutions.
