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Why Didn't I Think of That? ...we've all asked the question one time or another. The answer is almost always the same. When we miss opportunities, it's because we're not looking for problems to solve. Why Didn't I Think of That? is a short story we can all relate to, shedding an eye-opening light on our classic approaches to work and problem solving. You'll discover how to innovate on demand, develop more options, and implement ideas that make a difference. Creativity is a skill. Just like you learned how to ride a bicycle, you can learn how to be creative. In Why Didn't I Think of That? you will learn how to turn on your creativity at will instead of waiting for ideas to happen.

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