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The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that broke down the boundaries of traditional product-pitch selling.Based on the world-renowned Miller Heiman sales training programme, The New Conceptual Selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to your customer and identifying their 'Concept', it will teach you how to identify your customer's real needs, tailor every sale you make to one specific client and earn and maintain your credibility.The New Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development with a client list that includes some of the world's top companies.

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry.A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? The New Successful Large Account Management shows you how to protect those crucial accounts that you can't afford to lose.This hard-hitting, no-nonsense book describes a unique process that will help to improve your most important business relationships and is crammed with current examples of real success stories and proven strategies to keep your customers coming back. By following the clearly defined and dynamic approach to the account planning process, you will learn how to devise a strategic action plan for managing your key accounts; manage them effectively and profitably; build long-term relationships with clients; improve competitive positions in important accounts and move your relationship up the buy-sell hierarchy.

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