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Language: Spanish, Binding: Book, Number of pages: 36, Publishers: BEASCOA, Author: LUCIA SERRANO, ISBN-13: 9788448871864, Date of issue: 2025

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Language: English, Binding: Hardback, Number of pages: 80, Publishers: TUNDRA BOOKS INC, Author: CLANTON BEN, ISBN-13: 9781774884485, Date of issue: 2024

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You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"-and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering's value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

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On the Road, Deciding is an essay.The title describes decision-making as a process that unfolds while moving, not as a goal to be achieved. It refers to situations in which clarity emerges without plans, methods, or predefined solutions.This book does not provide guidance or instructions. Instead, it records observations on responsibility, leadership, and attitude that arise in unfamiliar contexts and changing environments.The title emphasizes reflection over results and perception over technique. It signals an essayistic approach that invites thought rather than offering answers.

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In this lyrical debut, three generations of Palestinian women must put the haunting of their ancestral home to rest, before the secrets of the past drown them all. Our Cut of Salt is a powerful and intimate look at what it means to make a home, to lose it, and to return, only to find it irrevocably changed.<BR><BR>"A one-of-a-kind haunted house." -Paul Tremblay, New York Times bestselling author<BR><BR>There is something haunting Nuhad's childhood home in Haifa. Cats avoid its perimeter, strange noises come from within, and residents have mysteriously vanished without a trace. Although Nuhad has not returned to her home since the Nakba in 1948, she always held a place for the house in her heart. <BR><BR>And, in return, the house did the same for her. <BR><BR>After Nuhad passes away, her granddaughter, Marina, is determined to visit her grandmother's home after a lifetime of being kept in the dark about her culture and family history. Marina's mother, Haifa - named for the city that was lost to their family - reluctantly agrees to her trip, though she knows firsthand that some secrets are better left buried. <BR><BR>But the house is no longer a home. It is a painful, festering wound that infects everything it touches. The more Marina digs into her family's past, the sicker she becomes. Despite Nuhad's ghostly warnings, Haifa rushes to help her daughter.<BR><BR>As the three women converge in their ancestral home, they must put the haunting to rest before the secrets of the past drown them all.