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Very Short Introductions: Brilliant, Sharp, InspiringWe are constantly making decisions. from everyday choices like whether to carry an umbrella, to complex issues involving risk, strategy, and long-term planning.This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide - and how we might do it better.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Intrigue, espionage, and deception. The truth behind 8,000 once top-secret files, so explosive their authors never dreamed they would be released.Fakers reveals the rise and fall of the mavericks running Britain's Cold War forgery empire. Their secret mission was audacious: to disrupt and discredit adversaries across the world using phantom groups, fake sources, and counterfeit documents.The leader was a remarkable character, wrestling with personal and professional dilemmas: Hans Welser. An Austrian refugee and one-time MI5 suspect interned behind barbed wire, Welser was a great survivor who rose to become special operations adviser to the Foreign Office, working hand in glove with MI6. His second in command was an eccentric, hard drinking, and high-flying journalist-turned-propagandist called John Rayner. Brought out of semi-retirement, for one final posting. Their team of bowler-hatted refugees, voluble ex-journalists, trailblazing women, and licentious literary sorts navigated loyalty and betrayal — both professionally and romantically — from the diplomats' attic, in the most sensitive part of the Foreign Office's secret propaganda department. The newly declassified files expose an array of plots, some comically absurd and others dangerously controversial. The forgery empire impersonated everything from hippies and ghosts to Islamists and ballet composers in their campaign to smear hostile politicians, stir tensions among adversaries, and even stymie the career of a contentious British historian. All took place against a high stakes backdrop — both overseas as states competed beneath the looming threat of nuclear war and in the corridors of power at home where grey-suited bureaucrats circled, keen to shut down the team for good. With timely insight into how propaganda works and how to respond to disinformation, Fakers is a thrilling journey into a secret world where nothing was as it seemed.

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Celebrating 50 years with a new anniversary edition, this critically acclaimed international bestseller has sold millions of copies and been translated into over 30 languages.Among the most influential and enduring science books of all time, The Selfish Gene is a classic in every sense of the word. Originally published in 1976, the book soon galvanized the biology community and fascinated a broad general readership. Professor Dawkins's gene's-eye view of evolution introduced a completely novel way of looking at survival. Fifty years later, The Selfish Gene still sparks fascination and debate among scientists and science-enthusiasts alike, inspiring new directions in research and fresh generations of young life scientists. First-time and returning readers will marvel at the timelessness and universality of this monumental work. In a new epilogue to the 50th anniversary edition, Professor Dawkins reflects on his signature publication and its enduring relevance and appeal. This edition also contains a new appendix, which sheds historical and personal light on the perpetual relevance of the 'selfish gene'.

Celebrating 50 years with a new anniversary edition, this critically acclaimed international bestseller has sold millions of copies and been translated into over 30 languages.Among the most influential and enduring science books of all time, The Selfish Gene is a classic in every sense of the word. Originally published in 1976, the book soon galvanized the biology community and fascinated a broad general readership. Professor Dawkins's gene's-eye view of evolution introduced a completely novel way of looking at survival. Fifty years later, The Selfish Gene still sparks fascination and debate among scientists and science-enthusiasts alike, inspiring new directions in research and fresh generations of young life scientists. First-time and returning readers will marvel at the timelessness and universality of this monumental work. In a new epilogue to the 50th anniversary edition, Professor Dawkins reflects on his signature publication and its enduring relevance and appeal. This edition also contains a new appendix, which sheds historical and personal light on the perpetual relevance of the 'selfish gene'. Oxford Landmark Science books are 'must-read' classics of modern science writing which have crystallized big ideas, and shaped the way we think.