Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
The stunning official companion to the Natural History Museum's Fantastic Beasts: The Wonder of Nature exhibition - an extraordinary exploration of the parallels between our planet's wildest animals, creatures from myth and legend, and the Fantastic Beasts of J.K. Rowling's books and films
'The first, last, best, and only scientific guide to learning in the classroom' Daniel Gilbert, New York Times bestselling author of Stumbling on HappinessIn this revolutionary guide to learning, Professor Dan Willingham helps you study more efficiently and effectively, shrug away exam stress and make learning a skill you can master and enjoy. Based on the latest brain science, Outsmart Your Brain offers specific strategies for reading, listening and taking tests, covering the practical aspects like optimum note taking, how to read difficult books and good exam technique, coupled with the psychological challenges of dealing with anxiety, fighting procrastination and developing good focus. Smart, enlightening and immensely practical, this is a book for older children, university students and adult learners studying for the bar, medical exams and other professional qualifications.Also useful for teachers of all ages and stages, Outsmart Your Brain is a handbook for successful learning, teaching you how to battle your brain's own mechanisms to study more efficiently, vastly improve your grades and make learning a genuinely fun experience.
Versatile socket operation modes, including TCP Server, TCP Client, UDP Patented ADDC® (automatic data direction control) for 2-wire and 4-wire RS-485 Cascading Ethernet ports for easy wiring (applies only to RJ45 connectors) Redundant DC power inputs Warning by relay output and e-mail 10/100BaseTX (RJ45) or 100BaseFX (single mode or multimode with SC connector) IP30-rated housing OverviewNPort® IA device servers provide easy and reliable serial-to-Ethernet connectivity for industrial automation applications. The device servers can connect any serial device to an Ethernet network, and to ensure compatibility with network software, they support a variety of port operation modes, including TCP Server, TCP Client, and UDP. The rock-solid reliability of the NPort® IA device servers makes them an ideal choice for establishing network access to RS-232/422/485 serial devices such as PLCs, sensors, meters, motors, drives, barcode readers, and operator displays. All models are housed in a compact, rugged housing that is DIN-rail mountable.
